Marketing
December 15, 2021
The contribution from digital advertising to the average tech brand's offline conversations is 15.8 percent vs 3.3 percent for paid social on Facebook. Image credit: Glenn Carstens-Peters
By Katie Tamola
Digital display advertising continues to go a long way in terms of driving brand awareness, according to a new study from Engagement Labs.
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","iv":"fff884d0f6057e3d0f50a9c5a02b3d35","s":"1e623245d5fcda23"}
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