Marketing
December 15, 2021
The contribution from digital advertising to the average tech brand's offline conversations is 15.8 percent vs 3.3 percent for paid social on Facebook. Image credit: Glenn Carstens-Peters
By Katie Tamola
Digital display advertising continues to go a long way in terms of driving brand awareness, according to a new study from Engagement Labs.
{"ct":"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","iv":"84d38f8f7d3c60d64a4e983252ef8b3f","s":"a53c461f77768403"}
Share your thoughts. Click here