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March 1, 2026
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Marketing

Year on TikTok: Trends, brands that drove engagement

December 16, 2021

Throughout 2021, brands have tapped the power of TikTok to reach audiences in candid, authentic ways. Image credit: Unsplash

 

By Nora Howe

Short-form video sharing platform TikTok has emerged as today’s birthplace of online trends and movements, and a viral video can make or break a brand.

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  1. Lamborghini onboards next chief people, culture officer
  2. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  3. Christian Louboutin delivers striking summer 2026 campaign
  4. Bon Appétit delivers inaugural Art & Design issue
  5. Vogue premieres Global Spa Guide
  6. Rihanna appointed J'adore fragrance ambassador by Dior
  7. Missoni pays homage to founders, Brazil with charity auction
  8. How luxury brands can move the needle with social marketing
  9. Mobile first – well, kind of
  10. Louis Vuitton prompts wanderlust with latest campaign
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