Marketing
December 16, 2021
Throughout 2021, brands have tapped the power of TikTok to reach audiences in candid, authentic ways. Image credit: Unsplash
By Nora Howe
Short-form video sharing platform TikTok has emerged as today’s birthplace of online trends and movements, and a viral video can make or break a brand.
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","iv":"f9761286d8767885e7cbf2fe915cdca2","s":"a17f825a8bd1de3a"}
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