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Sep. 14, 2024
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Marketing

Year on TikTok: Trends, brands that drove engagement

December 16, 2021

Throughout 2021, brands have tapped the power of TikTok to reach audiences in candid, authentic ways. Image credit: Unsplash

 

By Nora Howe

Short-form video sharing platform TikTok has emerged as today’s birthplace of online trends and movements, and a viral video can make or break a brand.

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  1. Johnnie Walker, stars of FX’s ‘The Bear’ toast to 76th Emmy Awards
  2. Tod’s Factory, womenswear designer Rahul Mishra launch capsule
  3. Raffles shares global campaign, ‘The Butler Did It’
  4. Porsche spotlights dreamers in inspirational global campaign
  5. Zendaya, Valentino journey through a pink unknown in latest campaign
  6. 'How do you Bentley?' global campaign launches
  7. Men spend more on luxury, but shop the same amount as women: report
  8. The transformative shifts in Asia's luxury landscape
  9. Dior selects new global ambassador
  10. Luxury goes local: How luxury brands are winning over audiences by going hyperlocal
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