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Sep. 7, 2024
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Marketing

Year on TikTok: Trends, brands that drove engagement

December 16, 2021

Throughout 2021, brands have tapped the power of TikTok to reach audiences in candid, authentic ways. Image credit: Unsplash

 

By Nora Howe

Short-form video sharing platform TikTok has emerged as today’s birthplace of online trends and movements, and a viral video can make or break a brand.

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  1. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  2. Luxury Unfiltered: The real reason luxury brands fail
  3. Selfridges publishes second edition of The Yellow Mag
  4. Auberge Resorts, Mercedes-Benz launch fall concert series
  5. Supermodel Naomi Campbell spearheads design at Hugo Boss
  6. British Fashion Council scales City Wide Celebration events
  7. Hearst introduces AI-backed advertising tool
  8. Saks Fifth Avenue launches high jewelry collection
  9. ‘Time is running out' for department store recovery: Bain
  10. Luxury Unfiltered: The critical importance of luxury brand audits in turbulent times
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