Marketing
December 16, 2021
Throughout 2021, brands have tapped the power of TikTok to reach audiences in candid, authentic ways. Image credit: Unsplash
By Nora Howe
Short-form video sharing platform TikTok has emerged as today’s birthplace of online trends and movements, and a viral video can make or break a brand.
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","iv":"2e72abd5aaa7f84f0478d3d4d047a382","s":"e7e9b42422d4b6b8"}
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