Retail
December 28, 2021
Sales associates can make or break the retail experience. Image credit: Neiman Marcus
By Nora Howe
Retail associates should mean more to a customer’s journey than just overseeing a point of sale and many retailers may be missing crucial branding opportunities with sales staff this holiday season, according to market researcher Ipsos.
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","iv":"6c463fffa8383815cc1cfd964d7cc510","s":"e04981e4670c1e0c"}
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