Retail
December 28, 2021
Sales associates can make or break the retail experience. Image credit: Neiman Marcus
By Nora Howe
Retail associates should mean more to a customer’s journey than just overseeing a point of sale and many retailers may be missing crucial branding opportunities with sales staff this holiday season, according to market researcher Ipsos.
{"ct":"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","iv":"0cd0d34c54a0b1130f699b84ffd1408c","s":"7c40ff52b6217c88"}
Share your thoughts. Click here