Retail
December 28, 2021
Sales associates can make or break the retail experience. Image credit: Neiman Marcus
By Nora Howe
Retail associates should mean more to a customer’s journey than just overseeing a point of sale and many retailers may be missing crucial branding opportunities with sales staff this holiday season, according to market researcher Ipsos.
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","iv":"1dc49c4f02c6b8534530cef991a3a275","s":"1d45d15851a0f457"}
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