Retail
December 28, 2021
Sales associates can make or break the retail experience. Image credit: Neiman Marcus
By Nora Howe
Retail associates should mean more to a customer’s journey than just overseeing a point of sale and many retailers may be missing crucial branding opportunities with sales staff this holiday season, according to market researcher Ipsos.
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","iv":"8cbe2b440d4ad47e6d37b928b61b9d89","s":"904a3c114b56fca2"}
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