Retail
December 28, 2021
Sales associates can make or break the retail experience. Image credit: Neiman Marcus
By Nora Howe
Retail associates should mean more to a customer’s journey than just overseeing a point of sale and many retailers may be missing crucial branding opportunities with sales staff this holiday season, according to market researcher Ipsos.
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","iv":"01e9ae675a8480c39c2405573f286251","s":"491f161290394b00"}
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