Marketing
January 10, 2022
In 2022, the best luxury brands will move into the future and ensure success by fostering their company’s most valuable intangible asset: data. Photo: Image courtesy of Porsche
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","iv":"19a2a2476aa94e6e26f418718dd35c4d","s":"69356684fed74d32"}
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