Marketing
January 12, 2022
Social platforms like TikTok continue tapping into social commerce opportunities. Image credit: Unsplash
By Sarah Ramirez
More brands and retailers are prioritizing social commerce in 2022, but it poses a challenge for marketers relying on first-party data.
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","iv":"1a0c35d261e749c6205e659090daf338","s":"a9dc570586f83a7c"}
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