Marketing
January 12, 2022
Social platforms like TikTok continue tapping into social commerce opportunities. Image credit: Unsplash
By Sarah Ramirez
More brands and retailers are prioritizing social commerce in 2022, but it poses a challenge for marketers relying on first-party data.
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","iv":"205bf103d15e2ea9367c8ab1b3384245","s":"acc2208c48f2a690"}
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