Marketing
January 12, 2022
Social platforms like TikTok continue tapping into social commerce opportunities. Image credit: Unsplash
By Sarah Ramirez
More brands and retailers are prioritizing social commerce in 2022, but it poses a challenge for marketers relying on first-party data.
{"ct":"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","iv":"fd3b3b9b9bb2eb3de7257cb21d926788","s":"d8272b4fb976f913"}
Share your thoughts. Click here