Marketing
January 12, 2022
Social platforms like TikTok continue tapping into social commerce opportunities. Image credit: Unsplash
By Sarah Ramirez
More brands and retailers are prioritizing social commerce in 2022, but it poses a challenge for marketers relying on first-party data.
{"ct":"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","iv":"d1f6a319a653ad5b17132c16a00baef0","s":"6cebc14fcd6916d6"}
Share your thoughts. Click here