Marketing
January 12, 2022
Social platforms like TikTok continue tapping into social commerce opportunities. Image credit: Unsplash
By Sarah Ramirez
More brands and retailers are prioritizing social commerce in 2022, but it poses a challenge for marketers relying on first-party data.
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","iv":"595e1bc817cc4b25e2189d445d8e1223","s":"9410607d2885caa6"}
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