Marketing
January 12, 2022
Social platforms like TikTok continue tapping into social commerce opportunities. Image credit: Unsplash
By Sarah Ramirez
More brands and retailers are prioritizing social commerce in 2022, but it poses a challenge for marketers relying on first-party data.
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","iv":"a0ea596fdfa1cbe05f03db32d83feb70","s":"10fff275adbffaa3"}
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