Marketing
January 12, 2022
Social platforms like TikTok continue tapping into social commerce opportunities. Image credit: Unsplash
By Sarah Ramirez
More brands and retailers are prioritizing social commerce in 2022, but it poses a challenge for marketers relying on first-party data.
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","iv":"47f7edd37f844b310a5655052e4fb7b0","s":"9cdc7fb601f8a5cd"}
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