Marketing
January 12, 2022
Social platforms like TikTok continue tapping into social commerce opportunities. Image credit: Unsplash
By Sarah Ramirez
More brands and retailers are prioritizing social commerce in 2022, but it poses a challenge for marketers relying on first-party data.
{"ct":"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","iv":"e7d81d47714a8c2ea761c03f746c98ec","s":"63bf35e27944c912"}
Share your thoughts. Click here