Marketing
January 12, 2022
Social platforms like TikTok continue tapping into social commerce opportunities. Image credit: Unsplash
By Sarah Ramirez
More brands and retailers are prioritizing social commerce in 2022, but it poses a challenge for marketers relying on first-party data.
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","iv":"87305a09f74eed1fd02832f62ab7e196","s":"d463964799c2d107"}
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