Marketing
January 20, 2022
Teenagers today are creative and contradictory — posing a challenge for brands. Image credit: Nike
By Sarah Ramirez
Technology has changed how consumers interact with brands as well as each other, but marketers should recognize how online platforms and communities have shaped teenagers.
{"ct":"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","iv":"9548ff6b68ba7e00bfb6fc1ca3020b36","s":"bc9eafe991f6ac97"}
Share your thoughts. Click here