Marketing
January 20, 2022
Teenagers today are creative and contradictory — posing a challenge for brands. Image credit: Nike
By Sarah Ramirez
Technology has changed how consumers interact with brands as well as each other, but marketers should recognize how online platforms and communities have shaped teenagers.
{"ct":"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","iv":"298013b16753db407ffa2400225cb4a9","s":"e285164870f844e7"}
Share your thoughts. Click here