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May 21, 2022
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Marketing

Innovation differentiates this generation of teens: Ipsos

January 20, 2022

Teenagers today are creative and contradictory — posing a challenge for brands. Image credit: Nike

 

By Sarah Ramirez

Technology has changed how consumers interact with brands as well as each other, but marketers should recognize how online platforms and communities have shaped teenagers.

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  1. Montblanc inspires the art of writing with ‘Haus’ grand opening
  2. Audi offers vision of progress in Janelle Monáe campaign
  3. Register now for free event: Women in Luxury 2022 eConference
  4. Day’s wrap: Rolls-Royce, Omega, InterContinental and World Bee Day
  5. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  6. Day’s wrap: Cartier, Lamborghini, Omega, Mulberry and Rosewood Residences
  7. Land Rover focuses on modern luxury, sustainability
  8. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  9. Consumers are buying into the new Bottega Veneta
  10. Gucci blends physical, digital engagement in pop-up project
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