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March 26, 2026
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Fragrance and personal care

Why Chinese men want to be beautiful

January 27, 2022

The market for male skincare got overlooked for many years. But in 2021, young male beauty brands began booming in China. What changed? Image credit: Kiehl’s The market for male skincare got overlooked for many years. But in 2021, young male beauty brands began booming in China. What changed? Image credit: Kiehl’s

 

By Tanguy Laurent

In 2019, Chinese livestream star Austin Li Jiaqi’s only failure was that he could not sell male skincare sets to his female fans. That is because they all said: “He doesn’t deserve that! What’s next?”

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Swarovski, Ariana Grande release sophomore capsule collection
  3. Audemars Piguet brings AP House concept to Miami Beach
  4. Chaumet expands environmental efforts with WWF France partnership
  5. Printemps New York celebrates first anniversary with LG
  6. Louis Vuitton names second edition Watch Prize winner
  7. Waldorf Astoria restyles suites at Rome Cavalieri
  8. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  9. Mulberry to resume ready-to-wear with new creative director
  10. Natural Diamond Council introduces World Diamond Day
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