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Feb. 27, 2026
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Marketing

Mythbusting Gen Z: The truth behind this buzzing generation

January 28, 2022

Brands and retailers can reach Gen Z by seamlessly integrating the digital and physical channels while using messaging that resonates. Image credit: Nordstrom

 

By Nora Howe

Gen Z is a hot topic, especially when it comes to fashion, social platforms and digitalization, but with widespread talk comes a few misconceptions about the cohort.

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SCAD lands $10M jewelry program endowment
Loewe names 2026 Craft Prize finalists
Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton