Marketing
March 4, 2022
Loyalty programs should prove their value to shoppers. Image credit: Neiman Marcus
By Sarah Ramirez
As consumers are increasingly inundated by loyalty programs, brands must work harder to differentiate their offerings.
{"ct":"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","iv":"1961ba1ad0a0b0cb7dc050a3bb8a3e3f","s":"261e3d941c35a115"}
Share your thoughts. Click here