Marketing
March 4, 2022
Loyalty programs should prove their value to shoppers. Image credit: Neiman Marcus
By Sarah Ramirez
As consumers are increasingly inundated by loyalty programs, brands must work harder to differentiate their offerings.
{"ct":"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","iv":"e850333853c546817e7c9b06963aadbd","s":"b8e41546ff30f9e8"}
Share your thoughts. Click here