Marketing
March 4, 2022
Loyalty programs should prove their value to shoppers. Image credit: Neiman Marcus
By Sarah Ramirez
As consumers are increasingly inundated by loyalty programs, brands must work harder to differentiate their offerings.
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","iv":"343a1f85c6d39287e163d157a3687925","s":"d7ae4103ce51f102"}
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