Marketing
March 4, 2022
Loyalty programs should prove their value to shoppers. Image credit: Neiman Marcus
By Sarah Ramirez
As consumers are increasingly inundated by loyalty programs, brands must work harder to differentiate their offerings.
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","iv":"b8e85f18c8ce01902fa968424a2ee870","s":"1a260a9e48c35aef"}
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