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March 24, 2023
  1. Prada Group helps launch urban forestry academy in Milan
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  3. Coty takes aim at outdated definitions of beauty in new campaign
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  5. Day's wrap: Prada Group, Bulgari, Buccellati and Le Méridien
  6. Balmain unveils new logo, monogram
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Marketing

Exclusive experiences essential for engaging loyalty programs

March 4, 2022

Loyalty programs should prove their value to shoppers. Image credit: Neiman Marcus

 

By Sarah Ramirez

As consumers are increasingly inundated by loyalty programs, brands must work harder to differentiate their offerings.

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  1. Prada Group helps launch urban forestry academy in Milan
  2. 'Prada Frames' symposium continues support for conscious design
  3. Coty takes aim at outdated definitions of beauty in new campaign
  4. Could Silicon Valley Bank’s collapse affect luxury brands seeking funding?
  5. Day's wrap: Prada Group, Bulgari, Buccellati and Le Méridien
  6. Balmain unveils new logo, monogram
  7. Automakers balance accessibility, exclusivity with interactive experiences
  8. Nordstrom continues leisurely foray into mobile with iPod touch check-out
  9. Nordstrom returns to the Tonys with an emphasis on fashion
  10. Hickey Freeman dedicates campaign to veterans' post-service success stories
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