Marketing
March 9, 2022
Tiffany & Co honored Chinese New Year with a limited edition series. Image credit: Launchmetrics
By Nora Howe
Lunar New Year is one of China’s biggest celebrations and provides ample opportunities for the luxury sector to succeed — with many brands turning to capsule collections and influencer relationships.
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","iv":"b0e4c25e965f3a3e1e366507530ce3bc","s":"594180487c61603a"}
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