Marketing
March 9, 2022
Tiffany & Co honored Chinese New Year with a limited edition series. Image credit: Launchmetrics
By Nora Howe
Lunar New Year is one of China’s biggest celebrations and provides ample opportunities for the luxury sector to succeed — with many brands turning to capsule collections and influencer relationships.
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","iv":"6af1b19e3320b7d7554f9418a7513c6e","s":"b5183fbe722afd11"}
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