Retail
March 14, 2022
Today’s consumers are increasingly more empowered and informed. Image credit: Farfetch
By Sarah Ramirez
From bricks-and-mortar stores to direct-to-consumer darlings, omnichannel acceleration is going both ways in the retail industry.
{"ct":"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","iv":"cdef7f2d8811331b4ad021c95e33388e","s":"6c4947149e8446e5"}
Share your thoughts. Click here