Marketing
April 11, 2022
Brands like DFS Group and Porsche have tapped virtual influencers in their campaigns. Image courtesy of DFS Group
By Katie Tamola
Virtual influencers — digital computer-generated characters created using graphic software — are gaining traction, giving brands more options for partnership opportunities.
{"ct":"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","iv":"0d42414ee499e2d42408be627abf7428","s":"db78e04f281386ac"}
Share your thoughts. Click here