Media and publishing
April 15, 2022
Amid a digital transformation, marketers must acknowledge where their consumers are and are not. Image credit: YouGov
By Nora Howe
The COVID-19 pandemic has ostensibly had an irreversible effect on how news is collected and understood, and digital media consumption is now outpacing traditional channels.
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","iv":"bafc9a75e7fe7824031ef5b309a0663d","s":"d405148fad7e8e39"}
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