Media and publishing
April 15, 2022
Amid a digital transformation, marketers must acknowledge where their consumers are and are not. Image credit: YouGov
By Nora Howe
The COVID-19 pandemic has ostensibly had an irreversible effect on how news is collected and understood, and digital media consumption is now outpacing traditional channels.
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","iv":"88d2675f8a01f801e4c46d2b648507b5","s":"61b6ef4e4b9d0610"}
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