Media and publishing
April 15, 2022
Amid a digital transformation, marketers must acknowledge where their consumers are and are not. Image credit: YouGov
By Nora Howe
The COVID-19 pandemic has ostensibly had an irreversible effect on how news is collected and understood, and digital media consumption is now outpacing traditional channels.
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","iv":"6fdfe0a00d29a9f8e4ede05a9a9f6156","s":"aaca84b8372e12c8"}
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