Media and publishing
April 15, 2022
Amid a digital transformation, marketers must acknowledge where their consumers are and are not. Image credit: YouGov
By Nora Howe
The COVID-19 pandemic has ostensibly had an irreversible effect on how news is collected and understood, and digital media consumption is now outpacing traditional channels.
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","iv":"b75cb643d775a2322ae00307b33d65cb","s":"e237b9972d7ab497"}
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