Marketing
April 18, 2022
China's celebrity and influencer crackdown has transformed elite athletes like Eileen Gu into top brand ambassadors. Image credit: Louis Vuitton
{"ct":"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","iv":"6621d548454ec6c830bac503b1380874","s":"4ddcec3882249213"}
Share your thoughts. Click here