Software and technology
April 22, 2022
Whether on desktop or mobile, there is a large amount of valuable information when it comes to how consumers shop online. Image credit: Unsplash
By Nora Howe
From tracking browsing and conversion behavior to monitoring device preferences and user frustrations, data is the top asset for businesses conducting commerce online.
{"ct":"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","iv":"4940c8490ddf9fa55ba38a5e7643ecc7","s":"65d2a466d206d9a1"}
Share your thoughts. Click here