Software and technology
April 22, 2022
Whether on desktop or mobile, there is a large amount of valuable information when it comes to how consumers shop online. Image credit: Unsplash
By Nora Howe
From tracking browsing and conversion behavior to monitoring device preferences and user frustrations, data is the top asset for businesses conducting commerce online.
{"ct":"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","iv":"e4dacf6ffbc91ef03bdfa7a918f4669c","s":"af2d02bf711922e9"}
Share your thoughts. Click here