Software and technology
April 22, 2022
Whether on desktop or mobile, there is a large amount of valuable information when it comes to how consumers shop online. Image credit: Unsplash
By Nora Howe
From tracking browsing and conversion behavior to monitoring device preferences and user frustrations, data is the top asset for businesses conducting commerce online.
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","iv":"2c128b9d165b5f8bb9e1ab35af067f4d","s":"e5ffcc0c5aaf19d6"}
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