Media/publishing
May 3, 2022
Brands are speaking a lot without saying a lot. Image credit: Condé Nast
By Sarah Ramirez
Consumers have increasingly higher expectations around community, and luxury marketers need to foster these connections to be successful.
{"ct":"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","iv":"38e7d2521fd575e0f767bc1c7a39225a","s":"a5eeffdb85eeb391"}
Share your thoughts. Click here