Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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cAKGhgMxd8LaTNRy+o3n3bFYuTyc8kTE4GmxnZsMtxmhVh7WOYDljH\/lccJioKFx+2D7BwOhZracfN7oyNuAGBGejOwXv6Ihaf\/1JFN5vrErcMAIMgUEA4T2VlikRuAj36hiDIHDrBGG\/Qqu7oV8S8gHI439nH2VSxTBuDL3Uo3Hi5JLXZHxafzYsoLMN6yq5NTeO1Sa\/uupuBQkQ7rLxifv+yB\/WxO46oNb9eY+c+8L+WrzYN1EH91pzB6b\/K6ndcQd7jJer8973tW\/vkpKCJIwRfg2eRnWLKYy3huRsIgpUTov08quW3NfC+GtSNcicG338+WPwQK\/oO72TBI8jLWx686SVjtv9UsdhR\/kmxwu8gzcbuDC1LketxNHBENT1VkibcQDNon9rvrCXJsLvX6d5qWq2tMbrkMH6i\/ZSRTREvKwcrVLiCWzRHf79PB+FmQyOe5VNpDoJyOxN9CoNkGb+Avi1WJ5x2LDazJDgxjn+ET0NE8W4EAs9+Nh0vX6L3V3H6CQDWzXuBjNQLtEScHu4IwDQaWFsBBrU3aNbiUT03LPDcT8xUKKZFh95Cz83DStObC9bjsDVwO3ZEYkf3saJmqkAEqanhQneRPkPutO7u\/wCtptPzNUR6TKpqFHBu1\/ULrsdLVdrX+wwNbnwSj8gGsexxOWRnCxh0pgd2VuEBdJMImWLuRyskXBx80swM92zKrGF7t9\/Vytu2U92XOO1FhfxrKJt+rhP+\/OeAi46BRPRKEpNwrMklXhLIJc8aNeqJpnPy+s2CYZy0RU3U2a0FEFPA6MHu3onJ4mYQmkZMyEJyryc8XsWTc37LbpHThifmTfMI1fm2m3MrmvQiBGmzdqhGmtJBwsJn0IZaKaS+XUOpONk9kanNG9845\/LtP6IzvsapwJVKpoeOxY0mqp0TwMEEETtXtjjsokyZEhjooLMYGinfg3Z2vBlgRoys03GZciefcLdeWoEf2ZYB5poVdnd7XyjyvZw\/PNcQlQljuEACersV5ioYI3hbcnAO+8xCrxwJ+6gzBjLf7t90niECOkwaiY3JGFzWlNH6w0WrMC+6ww+PYLGiXC0S8lZOsHzb+MObBGq69MtAh30mlvMI82kgpuozGuAd4fBatOoXon94wIXHmOcfrb01rwN0+3mxIQn+CMTXB3YCuLtoWPWYUMN0Yad7nPHtgzBFF7wt5Rpf9aPlqqLxuE4J1mw8qapxNo0HzhYlhIps0HaeoTM7wZDyCHm7F1eWB3Q0WdB\/fkqGiXk0CAHj5ZEbPc4LgGmjW8wSnmoc4fJ7Q7p7uU0JrNkXAvUYTI8SvAL+pKQFX3U8VXTLvxIhDro\/BScmnChvJkIBGtKM+AUdpeRonEa8FU5qiJ9X5rE5tKtNakiTNtD2kz8ia6cZkJktmjy5JUezbHKs3eWtOLyPWFM4jqALq8zNWs01ZIHyLGT3+BHHZiuFoHmRHeBl12xN23joPnDBHQGRS02NIa5fBW3VUEDf6129czn9M46xIoOq5lb8WwloWClEH52oAkXjDiYK\/YiWxsrOpKnuRUVILb8xNKoDtDu0UgPvArnLD0ZXImWKkP5vXaStwWCYTET+gJAnAG3t7JlakrvsWuIbRIReO4ZrVKPuSSOfc+tixI\/HroOniW9Xe9LDdPp3kKyT4WETJVExLLgBxkhOaqeCWNa67UDwnge3Sp4mTgrv3aasSzgMNx2MMQaIe\/vc02JKStHcUQ3utKBaUS\/GeBSoZAjO2uTnzT4JWweIimAAD82MSDPQ+9jyRnDV73iIFYCXZ7SlFH4dP0oP2rcY0ryCsQbxSpwokzH5LLKEpqfLymNBbMnzqHLPF+Bkehpqlc3eIRsQqQaf4WOUIJ5UH7099ARmdkSnCrZM249RvShoYxModIgDhNDiMjGRc+vrCoV7EHbNZIrNBJUrIb0ZeETwg2E01U87+9ZXV+1Dvy++\/QXnsCQEarwiRdyX5VmB1j1sreWIz1QskJrB6m4U3lioXLKz+k3VQ4X6z6SzADAEZg7CqBnW+4VunkSu8Drvdqzgu3vUmnBgRMbYQDu47olk09grqrxa9M6XR2YaXduW+rfJ\/H8qqZUo6SWW5gc0H5kKkN4vA1QQOCVlNWKNkxWQNPd6Al5CucucA3UlKoPU40x16FPQMxGbnIbTvQDHVtbIGm\/\/sjpmTSyWC5rlBiCM5ZsauqL0j4A9CUARBMnKcu334at80g+q3FYBmXB\/seoNEOn9xku9ehH6iqTyQxxN2ivr7dbZ0HEjMODmdC7blzPbBSlzXvYsenqQT2GNHNsTUHy\/3DVedkbjjK7+W7HebxLkzrljz6+DCDDRGAMH64twfpGsGJGVFkSKFHKJv80rJi4usOuallk5DxeO4lMln1uWHAjnDbd23Xiuaty54KQS1xYPDACli0A6VE46HLRUkxOuG65Q71DaF4qFoNijBC0qRTL+lUakXXE6XmnotRAkOaAgx7Z6jx68QqAjT6GEPSDS82qUc0fXqxjZIzvWMHVbOeFy7ThPZuCQpWC\/Ko\/xOUFz1Nl+ViG6C8myRmgEMRWCLrcUI9j0ZyvWU7EUVlwJ6l6IKiknA3MP9quNV2BKqESF8daHFsBqxj0iRynj4P0NgynJxnRigulukqKCmRhh2UnEBFflapBgKCEhQ27wffNg8nLSRh3V4NTsf3KbXaf1cXhc+b08XT0UXkdxsDKr9Vv3ocZDDLGvrjHpDQLJ2Hwk0Qst5MRoxTA27b8b5iuhNz18jixWhqzS86yjzDraQz\/ArivsdtUwHAbJ+i4Q39hSc2DO5DHgKB4dMxKj0scDfzsqGj7A9EtNfZ5ySs9gccDM7u6L1Mf6kT2CQciG2sfsJEE16rkRyDegpjeRiA6V7Gd4NUCV80BwVZr3gKJWzPq3RMlg7SLkrTcZ6eJMvx2lZ8nGEjKcbe3jFZiKvFX4AnuH++PchUTrGhQjIrPYkaJikdX3pWHutSDcKZf9ach2sPqI09glX\/8++FNuXCep3annC1\/EqxaODY1sAjDewGX6VhWCEee\/BI3RemPy8CidY9pft0C2xeLEpCD2z8W7mMGcyvWWv\/6C0pyBc79K+0vtbq5CzY\/JTRN1yoSd4ThIf0N\/sA531upp0kOcoAR710G0LeO3Jm+hcGip5\/1ZCCoMFQ92JcSpGKcnjUNJosXKiMSLAwRvidhynSQbhpXrHFJFqzKDeTcFw2LJOpIsfOO6Ki4z\/TBVqM2qqJf78bdheB8Tszh8S2Zr0cZpCYxSv\/ke01PkgLjVlLwP9DKz3OxJ4VwRjfu59PLMzZdoRrgOfnF0JAtGMLpqj5QFNq7EIqCbXPK5CBrjfauBodBtOdAMIWqiqBtQI92gn8Shhf7TEHKsEPdIbuSUhessIDNaQ91iyPCobvy2YkQVmNxnpCIVKd\/xEkVJsZKveNLq7y5BtFzU9tlGkTS430EZTlJMnrbLsRDXptiB1T2ndBKa58LxPAGDcMEh9ppukYTZMN1AH3W5c\/4TyzEdog5LkLpsqfamKP9a+D\/itnDGzcYKdDIj4Mc55OU0Tu+fp1lk2v3B7aM3kvkqAe1PHzWzvnC989F32gCprWXt7gmayWR1JIv0tRxAbeDJE4hI\/50mn2d2Tq4GOrMDdCV49QM0EMUHvV\/VEG0MRDLoHOgru\/qLXRgG7PhjQn9t35peVR+tfPfs8Jq2fhyoenuZ++4Y3fuWZe9hfaFByLq+Lcvpi+4gTzydKLoye7ZmXrvKirziJ93UzsEeOGeIh5ydGhI25g7OA0fLpFL3zt2qqkBzAzXbE\/6Pa8PinJ5Wp0fF0Oe9S\/qajSgY0L1dFHQn8ghlYKsoNnujXXaOBlo\/3NoKD050o1Nm+xkHFaGW2Xi69WTV++RlRR74Ox3RhFmffwgp4nZEz1\/WnRmRPszFQf4rPnIY+f+vtg\/9p8UPDqqkQZuIDn4hcUy8r1\/l52jiwl3WoeBYK4zh1XFddrZA8ne5Pqmj2wCTK3w==","iv":"1cb92170bfb86a915ad68f3f17d6000b","s":"b6c6a066cfa72e68"}
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