Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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zB+WvTzp4qbBSKp84EPbsHA8+SF+2vfvp6Pqy5uHH4N2gSUeOGq5NB7cVcyimqopAhsTfVezEPXvVyuuvvxz9dxQl10WbQ4CXMa3Jgk8Xl2u5l\/vQignKBE7mMqr3GC8NSSY8hDxRZwWPT+PjJXFvQ2R5cpV1Ov9FGw\/y9LCHu67fKzn6mBLYBZPleCvzJn5XJY+AASxia8KdBOMTXQ7F4Kt3v41kHnA5fkjq+d3RO7\/2JU5XYlpgp0zGcwYixF4jINzE7CXip7HT6eF9f8nwdKCeTaJMMPxNmJgoITeQeUMjGGVWlBSECV1JV+HDa9R2KzwjpVkPYHPJJ6LncIGUiqLut57MfPgZeI7yHfnXwaaBDq8pZqmLOeltWGsymVq\/c7p3f\/by2e0UEkPVqazdTmk5hQXe48W2vAKu\/r0FvCvf4N7OlZPpjcKFMj\/sSLVbREJWyVwlrcT2kmEStJ5cr2YTkKiV8YlIJOci85e16ISv+NeWRCG+ac4dV+Qqao76jT77Kz2WCiEtcvMyJIR+r4t+KJuBYkfXyczExSNnfA6nIUrQi8uq5\/dnDHPgLHGU0v2ye613bLbCmVsV4UiR5ELfZ8L8\/+PEgUYeBrSNdH6jCusi+OCu9aQQ4v9q6YC3Okyje7wzpZ2les8d0hhAeFHTV2d\/iA+aGZb8sYsrCs\/nf8Gqyr8qnzcwnlCihCmCsvZpsFnkQLmft0V2rSo\/2mPPYiWHJzBSBD\/ap9Y4xVi6My1hntwKeY0qV\/dHO745ZlhoSsf3BkD6rFiTiCFmA7JAlNp1luE4c8yuorYqt9c56cjlhPaaRiDTqaHRneNc5Ie8mFeQQlpzDL5HZh8SmC3F0OoCDVBUcci\/sORYL3TqkRi8sgjY1c8qtpd\/77A90sNid9PZHR6GucPTsgBhScRUKoXuGuQzLk0UGPIgC6HBokjHYiT+4I5Dvcs5BZCu3bQn7CgTPrUgOhLlmY6x22eYyP3LTLrAs1QG\/r6hxRhIe1VI+fMDAn4vjOmk42s9bn\/08ubfarU02+otQiIrJA0iMqAk96dvGpgImyiuOD4kGqeVwMWn99NhuRt7XZqF+3cEgmFUGUc4Hu54SwixQzP\/TZRPT9\/jCl3AutqdTTiKoCPVeQIZ1z8S4ihxb6A898EpHunqA8RX33HVmEN9UbL99gNZyPtMJC5tElZaLJZVMnrGYnMEusKJMI3rFYZ7PBmuGeLZKWLbJf8bbCSMoUubGVqMYSVi\/q\/Dycy2w5Ehh+8efoblQYtNRTAGq2h+3fUqL1jI83H0zdVI+zTq1qUZ6YOpsMDDrSuUPxoogov4yGQxhDMtdiD1dg3yK3Rrl76i3BM3V0BMiyBNYVrJeQ4iyLTXZhTqbqyfDZL6XFs6iqYys3PRSzC7qAYNxm0aB4WvxRONwgfKZssB7XWSCVHFAHe8n57yBmKfFtRz8dxH85rwhib7M51KkZg\/LYdlcAmhl4wXaw4ES5al+FmsJqX7hk7Y8ZlEXlpWXoIE04OCxw1O59ZLwnbLVF+2ydQTVklI36c1Bx0CrDswaDYlu\/Zz4EaW3IneaYiRfc5IF13GAGU765OlCbzHOLv5vYOcwN01GdT3QqlenOTCT7skv8RGdsPdHQwTeIypWWLdBY\/d2sqzqKkHPUiba4\/VzfcVYQYL3VfWCtUUI81EnNzoWPVA0+T7nPWmkgsDgsJU9LnpfixG3gAKXUjlmKfis79BAzulRVCHiae1f2AES5Ft12qqenFkNZ+xRn64ZlQ3phVNdaILmnx890mx7p87k2B7LL+4NtbmaHqDsWNQoSf0z1hHRDuyB+JUs8Paz+WtZhqdj9JRVtSKryKV+xdK7k4L9523ziX0hhvskcNo7fSOG9snsWDsXudIVURKjoeaZpGqrWscDgBReJeYx8MIxeMpK3rZIT0qTEF6mgqQuylmj8x3a3IKN44S31rHau++03uefYMQxH5lBb1MtJTZgSgpI2STbmDjzn0qxiSJ\/un7zPG\/DYL1usUNUiQUm3Ezo\/NiPGpAwXdzV+JoQHw7Al6D6+Ni6Q4QISftdjTLsV\/GHhHQPe1TK3qPafqcadZFm0dH2uR7PTDEslF0JkuqEJBWsfXxXeiNwazcAivDDiQHmXBg\/sDur0pq+s2lvguL44qSwFgfh1bo7\/E35zT5fQn04WZzeFhmrIjKsk4GpI4F1LtI2WRhGekoWrh32fuNQ3sqP\/gqJQiJFabCrlSTwYk3aM1u4xOVvoprtR+EP2wBI7ZbCDvBA8xpA93xuZaVWy3TWM6pMPsnpTylpC9+afHAJD8mrQVzLguA\/4G39URWpk+gvRuIwkzegWMO8wemYddQEWIll3nrErPHbmU+ocdTbRUcpZDqDhjDrT4wr8uQ2b215PlM8Wbb+qyi0yfEiuM6ckKfaSSy3Oc4j4aLNzYGBUCwS+2V49iV9Y58TcR\/LCrjg2\/ZGzmM\/zTBZdefIvCNa24iJJjruXL+rePFloOtQj9uIeRrQ6TI4GApU4aXrusZL0Z6oOj3VnNOVMv1fP6SVElcP78Z4ULcqZqXaA9HugU\/OTRiFa4N5I2TCea7kO7sk+yLBnPSYBRjo8uoKLw1y1AAJYLF8GutLbHgnR5bvdQKz8G\/lFSdGzAN2vy7vA9TB1ZPPN6Rc6YvLx8M47iHli7n8jV8drtshPpNnsgl1\/t6GEt5HpPVRcw69Zn92boTBRustIu9gQdB+xOVzjVwB1EYrEh1+\/+zrh2g4Z8hiCTyhUYkb5lGvqnr5Cqq9ZKt9IvEohdzeAnn97MKjMkYBKmqyVgDDVPLJ1aZyU\/DgMrvbCDAknbwhZ1cLdNbzGDa6EGT8Kh6Lr5K1Ivu4huANv24vu3ShhKyFjAJkDzElLts\/USeZipMRq3aHmzgkNNE7mi0oYJ2fSJFElmzAymf+XBHUutkI1MkitL8gJ05hJLKlYPI1xGPemdmfRnElEaPTHvZBLdJ0LsDWUVRFHwtZWmNSzcF7137LF9E1asBCTogZ9cYSwvTwvE9awhhhtTGphI6Zwdm5sBU+s7AW1iBwjhraUq9msk8Q1bEePJjLQTu1mmOZEnT2G5KE1aGw9u2Wm1DfpfsKkQjR6LW11IbAhNhZDcQBTBjQ4d6wDzE05ZZpBMNUt4IvMbm5dkU4iXfXq+KGcUZWVikuTMOrz4U4Jfk\/A3o2eUmE3ERLpG0+JhUts8rpNJEQ9\/xZkFn1WiES2Ku+lv0AW+N1ruI5FbozvZNI8u+7L\/O4h4vNBztFkM97zzo5k7F3miOiKetVxLrUIAL+CA8ctBl82cSeuSzhmI8+z1e+sLAhDu+qeHkgiu91plS6NtDLVPGPNF9vM+9JH+ivz72UWEzhjB0gBwKSM6fWoqHvFAFTnXMg2lOps\/MPRPiOWLm2q0yP630cEIkrQxeInT\/VnTPxn\/Ktqk5clMkNxko3KuuYLeHRkp+if\/zDpUEo4Ut2WOiO4GM0a+OuzG79xOKorfu1xNBzp2IHyYL8IeqVUw6K7xr0gwelHdDsTRKK4J2Lfo+pN0TdAkYzpx7MEN\/EzEtqcNlboRR3jb65KWzIzmyXiMmRwQkWu7ea3lTsktUHUJGRzClK90gMn5K9WBoF9Exs+x6OauQqBY9SVftiI0gldtfMckt90HnPZH9fbu5XrRCxjaJDmpGZ+prN++MSywk\/EunPx1DUMkuZjPsw\/YiEpdnZ1lb6fWqF2nxbczP8\/qRAKAoxIUxf4CJ\/v6RCJBp5MyXZi4hxHlHMk\/P7pLiUXdQdX\/RRerDX7+Bb\/TWKG8hoBEqJWiP+RXw4SOSH8y5AaJYHsWiPDOaQdUjJt0kEsXzr\/SEl53pIWAftvO2G7238xihebu7FSUstBdGuX\/9Ex05dktkxKaNWUiDgIxT+n9xvndQJ9didV8q58octUVxhVOWoUbM+\/L\/irxXz9HN9YeKU74Ppxm5mlN5YvXgqnWs3tf5vVE8VFbP8OoS\/GJiU3FToditUeNSYfMb3ZnAAAZFSaw==","iv":"410cce1ab72a6dbadaefb6cf8458bf98","s":"5a714382b16f1e22"}
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