Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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","iv":"dee98358a2bb9c488dfea64fa61cac34","s":"454f4b25718b4c44"}
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