Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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","iv":"c4cc51862dea4d9db7a956eabd33514e","s":"f53d7a1eebad15d0"}
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