Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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","iv":"1c82c3aeae4d690d047c0ef9120b93b1","s":"a7e42fab2c47f667"}
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