Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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","iv":"6eef3687849555104b4d89f1ad455aab","s":"b55acb483df04b8c"}
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