Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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","iv":"e087d1c89f4725c003819f2417a24e37","s":"38c2e6a046efaa39"}
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