Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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WRkbxBVKOcEAA40kI5aMkH7JVrAjzicWvrtAKKDmYsh7pCgo9wQLJdbm6jxu7asxTqClyivlHwRm6Yc5VzZwTYcO90aX9GsPCTG1eHeHAvdS\/\/xYI\/jKseCC+zKsz9cmogYJ2koLzqm1rBuLL4Egu6U1puGl3XPAyKTPGgJgGBKJADPw6P0LjDr65z7yTO2\/4XeZXdFSjIa9NDR4faLmGvWtWkmA2ScKCavlvTCubTORXQf0ixfc0OvTmCqxFYciat6lIY7PvYBUDdqdNBY7tGRwpBiySbFpijOHr4mfKxXPTIniKTL41ApUgy4UioxI4StJGGtEm62ACZv0dqUyaP74gP25LdEfGRiN6XNazhXyF3B9Nl8EbnARU9VRQM\/DRippoObKZU86prmofEDe5+L3eLEer5OplBt3zabuiSfsgPfY7LDLeMqM6LjVQOe5ms0bxkfc9RScRHmHoAYto0zpQOhYPxkzfXzEaiyKgsiLubnFYYWggkcQXRL+2SC67m0MrPZEhq2eXKBPJ3L60NSV+8m1n20KqqNedX\/8ENWRIOFZ2O0CDAjBO9GDVLZpv+zX0jJTBJPI40xmmPVgr3QP3mTh2PFyuSmhmMig5Z88jXKGSCNH0DRVvMtMe3mvOXW+x833VXtVcEoYhUSzBiUq4ESpay0lOCWZrXo1FjpAsTXJrJUlGps3aNruvWn6NmhbMfVxvJl\/yZZvGdClU\/uj9RU090Rbhuz2tWT3KBUQN8ybxC2KHvPWeheFg7SoJbje4yC5kxlqCx4tEuuv0Ver7QoD6ZBCyu4RW5jt+XFp0VqBe+cGx\/laUFkzPvQM8wkhz0Lt7fhQSzFbvJCnR\/4L6gQ1iAQj57\/qNJwypKzTz2WzamggvsVnnny1dBvintb25rQevRzYLbVOUoI0dm3lGx3Jfzrk01T3QW2V\/Y2zU9rZL0VBHcmMiEdrPbCmDoBcO2ab27JBQp3lMBPmMOfsK5fElQtdUXUtrKYveuUx9xcrehKArZrqIW2rBuDkqJykSglt4rJ5R\/j47rjth1aya+Lz35cxvdOcJ6CmjuozDr9pL4gLt2XOGA9m9puLWsEc3wYQqBdksKF1bmkW5Rxu8qMTykNvV4qC5\/D6qjT9wOx9iuJ86vVEHc+NeKy1GdanNkzqcHfUUEHPTiLh5zvRSlHZv31CkFQLIYkDZsErRFUr0blGp7VbD44wvhOCTxDTmrY+jALhQ4qqfAixay67FRSx9O6Y+d4nZ\/RKgdXjkzyXYjqyXC56FqRgEzZ3c2l0GNGJBB2awHStm5\/XOW+HUKZNN7wPCkcETxuMOXYHrORpAhi8g+V8lYPBa8vcb\/ionj8+4r7jG4fz+NPkwnftTgyqyMMb+lE65g9xs91whLtXPkJkKqtrs5ALFc0bFJyjTEsHKQvVeAWMnP2lpWFKXDVkRepfrtzzHb8wIMzftkD023nZ6iXCWyddaweft8WybcWw8+YN9qwLMS2KHDUhCLqOE\/5NCY++6H6WXWRlW3lBNkxRUe2pk2PL0GrQYCBcBdofFmfOp5ylKDsqbvpAMU8j8NLMuByUrV7iuE\/rl\/oNeN38te0xiAdkhaZX3tNFaeOzjgsOpWICKKTdQJDNhPYEWywDmFe5zjqRtgWuV\/Kf98TN5QMJJXPNcFbUc6zQK1OnPo8YbQBknUACFQuwuKJkJhR15AEPYFHYmeewQxOdCGahd99IZftovoNQWkEkA0n+bIidGGIB9MRO1aMN7Wp8+09dm1ocVm34TuLmS2t4VAznQHZBieHDY3lIk2B8fpc86x5gjU\/AbAZYYL3tGwgXfCPyV8w44qEtj9biaFVRaoQIAk9INY3JJDDMowhYDUEZciakrSTpmMYY5ypFBRkDe+DbDVstTT8i80xt+6hmbCzrRPP4IcpnH3ntihWD4UR6FChalQpJlyWkw1O1HICQfayu63AeRKqnA++dfXkPfE0xjTDg+1Rfqt5mAhHMqyQawv2nnJjufc0nJQoo0VwlERMpqYmgCSrUDpGzKPg5s2u7PFAyHTgBFkLUpjSdhQJloVaUueqqgecTa1mXlPiHEE1OO5zesNmvZjOgVyXwvF7MTvWTHPcsL4YO2iEtaaq4ap4QYI1tsY9WftEN8sxypZFEtNvpeq4jcWDJ\/H46ctCdlp\/AJyUr77CtBb0rdKq0ypoi0IJkT54ZdtnJ8CG7KzBUXehsHTme4QB5lFSsrcWCywkSRxTYmZ5PhPSOzp27zDCIyV0zAIWVZ1A6gByh81S6WTsMZ\/WaPnV\/Wt7bn3mOl2Znc1pw3OVaDa3bzb2z38H+\/tj23kbNNRafbHVkMYKERS+rEV4lWrZkTjtfT2lnBrhSL\/8EzkgTBM7i7qxMkl+BfrtbiowMPFbflbeurmP8FEDaAm\/Mrb9Eb74kpxyy7X3pT3Sb\/BIC0yF9tGxBx+jFAsCR4ZEzokxC5RpLF8+i\/ZyIySZu62lO3FM5vnGTXXZJNOZAhducWn+wo5Zx9JfYaovMoLBf4DzXhas85gcwNqN4vc6hOL\/Nske6x8tXi6Kkyw+E9ARiaJQnNQONaLuPlj6h21un8i\/d\/xyltio\/g47p46DV\/G\/81iOeNo8xYTJZrg3rJ8lH8rK459feNn5rEDzT1zzTu5bSqrqPwcjNE7oElvuUQGdPGzIwDvFpODsq7iU8KOtzwXJoN2EsnicibCL\/E\/UAez9Na3TEFbM\/gcJsg9eby9gdzBN2v2BVp5PUCVQnJtlVCy9SQOmTWcFX6pnOaTYdZqK+aVmsmeogdW0btwu5jE+6eeJpYzRJDtHcfUl+ojXtq7U6ibFXcxkVaki8qtqrg9\/1JM07\/nepk4WobYvIMlhV1hG4ZiiCFo9CfAFrEbb5lXnbDx3PmX1FNwLVtMuhYHabyUsEDMhIpVMXC2Y+mmmKPFh4yDeeSpk9lv38IqrLSrbpsfJnmbGQBLmuHatsXWXvmSpLog48fF2TbWrEgyEiAQPlTibIVLm8Iuk0w1ApcnXkUmYwuVf09+Il0Tllk7CbqIp28DLOrpyOpHDv6qnCc+nQGuWASAV4aZMOWmIXYE2pHWnezjw7JzvKLDpfy4inZrSG39EfDT5x5VhAys8wRIbN3jLm3LSc2CaUlfYOSjae0MWC7eNm0BtBpQIxlScz+9cqzme3GeAIAEbiAnf+ZbbO9lSDT2IqpzDqw8UpuCaMVJPw2C4SC6sylkNT4u0ue0OH1Z97uwB\/kcCT4MvJN73Q9yYYJ6H+MNc9XzHyP1H4SPntrSBakoUaKVVh+KTT8vwxIM8qEKEcosH9qqxN7+ALAwvBWjKYSXvnuwxzQk6C2jjgLcXqw9mXz1dv7pGXL75LYeiah6pDtTfp79AoaOGvGllX0VkuUWXR9rSfmt4Z4dQdUqo+xBq+ilSBMn9A7O2WjCM2kzrKMRR\/FvDWEQ+47935\/u6LMXqi3oZzImR\/Jpy3E9xj4UBptz2UbfJP5m5m0P5TWJERvMFwH2BuErW4LyJQX6gV0\/vVE6pLBcByuuvha9KN+E3NwUIvipcEt9WZnFVedylnkvqKQgJKPUF52t87nbwpQX8KQ6VyADzEFfUbVd7htjnzOzH0yJcrs7T1tJix0FvzBuOkHax9eYYVawXmR+SPMDeV8IgRqjq+4n1StERHJQXgM+zW6xrTH3ZkQCvtJ\/4V8FNYEythfAC6IEJVWAwL\/cakOVG5EiVVOwI2oafjLt5xgSX6e7PAz1gvUkIW13HN4OXFlP9stlqNPPGsYi3PlOriITYTDTN96noAbEfLR9ZaDlohbAJxK0X2rfZ05s37DVKH0ekk8q70lG8XeejP0xBdOwRrpc6gAJkIyV449hw4onzjinobWqDoVM6ACt2KfricyQDmOXy0FOYjeRqKbkbNgVqLnNKMB8zlCBpwv9lqt1Z6A4Yh4NzsSOAVvlMCt6cObLSWjw4AcvtLMv2gTQDFzXX5AsqCm9tpMCqd2QAMcy3dkhx7zGe4DSOkdA6YA==","iv":"9a7bedf91dd93598d177b99564f48bd3","s":"23b4ee0e1c50587f"}
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