Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
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c+KDmvDBck3JAAsaVCGioE9N+sLKKanAEHgDbDc4Rul3z\/5sXT5UuTgA70t8UdB869johl4bGg2yE+HGFX52v+SyJc9\/vL+obKNTLdrYefvsPagTpRk4IpHhRiOtcnkHnUX8DrdnWK4DBZulP6x2m+2+kQ6AItD6CyD5DxbBQbwzqPLSpSR87\/5XJbIzytTtghmqGcskfk6O+M+V7sbvI16Lkx2bgzPyTDNikfu95ZKb1Tty4Vkmrtxj+cO\/R3ge945F9RGEx+GxGNgDlxmls9YUvxBecup0HW0pxTwY9hxAlK+M8cAKY02jJ3GUKFZrbcmb2tlZS2YgiteDW5P5pQosjNg00IzBANGP657Fps9il9BoVepNhnofeO\/tpwxRsUvrgCxAT81mz0puPGwKKZxkUv8x51R2ywRmsYIorZ0KSPlpexDLUWCB\/TwWcO6PGjpdzpTNdU0Vl8mkgX1Yd\/Jej+3vtpbXxXkQhW2YSsgzuPkKcGlvTCJhCqyFH+i80LKj3Ugxi\/U4cOmcqJEK845ckbSR4cEMEPiXzpLh16IAeSQyDT28KHC+lUFwxjzR21L3GrfQgZNPUIsHcK4IYOzr9ZnHd0MBt7\/RAyFKrk1xNA3feHNr6CtMoCLmT4VxeY9ilpmivKhc1CnbV5IHgCuPmldyHzSh6NLpZLrSA8YzhKe\/we5xEJ1yxZIdiZWmMo74UTAA6WXwVnUuQYLJS04nq7oGtyS2Ag\/Rg2svEAQezrwygXENEuXCQQBCT5EqeeDyFjFaWLTg9y\/e9Z6Hehm8upqCb6qBOnjGBjDjlJa\/j+J6+JA6zf1hGSgK6XPGi4uciBsocgTJA57gogqxiKHcDx5eu\/DT2IqtyVp8YHHX6TsHBf8xThsvaPM9CxyKWdz5vNRAYFTHZ8JlDl1zk4qdeI4jo65JL0lrEsHnNXiepS0MQhuoNoQEQRdlMkm506dpJHTK03ahH4vngq8bCGBYJxRF\/ABTjiqWrriBFBpYTxF\/n9WJnFMZ5TPsR4Ntz4gpI6X8smFeSlPXuuK8enQzRYITNbEB9QDMHpY1JS1\/b3hbHQNvJU6OyfkJX8IHwN261QnIfUvhKPhVtyCjMxMzzMoYDopEjwUHMDEVGyGrEuA6PSfS6i4NAwt0cKJJgFFkl37yRdSOWB1+U7rAw7JdPT7dMVioBsi6LjBgDxcL+NN7\/qNXbGlxCRHteTJo7HJujwYBED6iE\/e8OZd5MbXxpixtQL2L3moKy2nyG1AMTQGFOnXCIkB0K2kLqm1+p29aEVKOlu5\/OZ6gJi0BFj795lmu6A7FPVB1FAhLg\/ZxOOqiw2BaLDYxl+eNvtynAHjqg8qUBYNonchBCj0A83Gi+vr\/spyhXvQZ0AawIwNTWMjv9vPvvShB+Bvdqcstj37d7YeOFnf8Do7+0yahCEk2LobHP8K1Io1T9pc377i1RRyH4r3wPV0GIeBhp6wO1FMt0H5Dmeeayg8CHKXNh+dmZVYFIKtKboBULmWcXfBdpH2LiOPRtAyMlwmDkjRcAB9pawHK0yVjv7ZOXGFOc8HwO\/7O1s2ChbrwhSNW5srP5VmnrMgQmiZlJI8JZ3PJMQx+mquwCk81qmEULqJG7cv0D0MQIRHxDhlLaswXWygckEZSi+9qqlSxCh1WhTCKT+1cCrgdXI7G1eRzmGZZWsF1AEany8Bj0aVhD1aRcJ\/BvjoxJATPPN5es3P2V3whPQPe7f45vvGmF7Jf\/9c7qDJA\/if7HplAAIzbydlsAtDVSPUUKiNJK8S+BNl6gVbZTz29gpRIjNhaS7wU5NPiX3kVrp4\/sSS0G2l9fXjrmm5ncBYaOFEaa5xEVKZn8ue0\/H0vvxFWyyOZv1yIBkn5l858q8HDTa2FJUyeziVQ2IlkXLN+ZqKl1\/7F2be9tHEpvGrARJHh1I9w6IFAZD495HblIGiefymUIC07X26iOrjYROlHjaBWF3HobBJKXHVDuvTO2Gw5Lzqo1Fz8IFE8l27CUF\/P7BnzMg4QtqO64siA7BfR+NwfsYxRAQJPs3arWDnTf9RBhsaorNPuOwKZGqvimyNofPgvMq4Z\/Smb\/\/cX\/NNkYR6NHujMeiCRW0hfP7ENd7FvbzvZkAaKVXU7lIaIESOQuZHPVZGcBu1K7UDTwleKCamzlGkggiuBTg5yl95t9COCtLa353f5TKB8B2pieqp3c\/MUsk9R6ODK7ZNS9elSxzpa7RjYq0ZyZ3GhIz5jtenG+X3f\/DJv2NczFWCI6lXjVRCD4rC2nMdAmq3M9+rLa\/Mcz13pA7EcRHPLk57HnMBgWYP1UE8KztGjcEr21j1tmg1bg4jG8Do7Wca1KPDpytC2zPfsM65eqbexDreWuXL7gdG\/ojLiJj2fMHieEtPBpDfegpYhWwuFzEuNAMIq1Um55BvHMSnj339aeVvkFsiqj6\/2zJVePgo8ryHD9t+npiAttYnrIR77azwZD1VGaLfozSzQC42ltbzeImcdOAh4RQMhLwWWLx\/NBIR4lZiiwoUh+aWM8ZUOKTst4K6idYDR3k0fo+LL9LLGVy0vZbXqQrRolF09+E4aUDJM\/LUrYQFR\/USyRAsP0TEWDyutFwHD6THjKUayVaPep9ZRJXZvlCoFPBf\/WrkWYeQIlAQTkBDX96tgST7YCffuO2JDXrub\/d3jvHGimxlJVyzza5bUETycdDU1r8FOMlqs\/jZbAFjBzZzBNFSiHuuuFVpmvySyH4+cKDlqNyNcPE9096w2bcriqdaawEOJG9HyEoA2NZRmCgfD0nCAJni7u3LdUTTrizhgqBUX4BtuBDzPjcoNTcgdZfP343ofN+LYFEZQNXyhaG5gNaVA+EWYEBqcdzmEgJm4iuyL6yV1\/wJXc2jtrO9nHt7oina9y2vnQTT0PnywxqFwFVJ7nlAGiZgksjIG\/luyyMe+nFutXWuclzkDDJqKqr2k22g\/PvTcYZBjgXkcpCP8ZOn2ppvAaLi3NRbstdHeGvHBjybJKwpCG10xPKxb\/U6lBAvRBxJDL3vc+ptl\/Yju2\/DA8EImXB3Qv5wJ+s36eclvnQOywW0mv+YiJNKtAhMQFgSf\/eNmrrDQSPK7jK4ukCHebaq0Q+H\/UWL0lBgAOUrUCN47d40iVScFlxm81BRgSZ3njNoFVIPtBj98KA5InSGVeTjm+v7wLofozZSFBzSb4z7Y1P31tqTpQx\/ILCADeYKtejr1medTPenQRSh4hHPPWpla0HhS36U6q4OYZHvtBS2sDvVJcx4IRHnDP87h8QOSxyUa5A9IQ6MCtirKPnPjYhBtAY+RvEUNMj8gWtzM2D1XW4yKkuYXJ8V6THFVwXBjSWX25zr8q5PajbWdrF5pM0073uWO1TdaDAS6hxXsVRDbyObn9yWL\/08IBlIIH15Uj+SIevLpqJ73RYiRLB936t+vffy1CI\/ix+Iblsc63eFukyIZxKUyuAE1MJyd5HKllIxmytiseioMfNZ3kuPV0WREFJsrLZSAlwj8wHDaQs+mQtpXFysKiNYcKLHXqLHxcjHDdixo0rUdEdUdPBPRVID41AC9UDB\/JqVDFlPHxhh2Mj+JvIBbqkbzxKHEq9a1dWEcVofGJw0OtrBBBzEe5t\/wEAgW\/4V1Vov6ml8Zb+E7GXa7bIiuyZtCR1i8fchnmM2IybGYQqOKTSD9FPd1OOdhSWylwuxNnm9ebeOP\/SGPzR+vynZYMLOLRlPvN20aIr15HuzFHvp1CAK3kqFhWMMK+My19\/dM7TAwBu9+oiUJvCQxIiuAMrtAFBRQg6e1iIR1yij6172uuI9PdlCiuZKdKi2u54aitoFZK1+U0\/aOxqHq3mUJ5O\/CFtvsc4e0cfENGG\/Iw3UnnleaWWioKF9c6MJeXjUi4OxpfJQYnEqVkL95lFI3E78rQc76Uzb9xz3XP330uXMgkJStVfLNmEpFyF1wzyQSDh4HA5XgA\/KaKoLeSAc7XA8XDrI3P7HipE3nt1sfGku71F1sYSPyQ6bXlmqSUaFM470T4HkvB2Heu29rAJ4TcIyrMuBy51qxhyFwbPmoYrelbNC34ARUaw38aRFJkYOt0PiedYinisy6ZOJY2f370nZ0ANcd7\/z1Lh3nFjDzWe7a9i85gORc0psL8dP0DkfKl\/8X8013dXPRfMkWEXuUiUL5O0SYEJ4oZG5Ysn7ulu1uv8QyfMfewrnZzP+TGAgyYFOEkh2IiWWdksYujqO6yS61MzcK4gkVA0xGl1nC2IzCyQzKKxu3yfwzFGo2TIltSL\/\/uvUpasTYgiO9\/BiXBcSYO9a4jPvbb5GtHDJo7RDnCadkw8PcWkc7dqKMOHLZXbbO9Ej17sp5aPZ4vxE2do8T2OM036KCp1T2SGHtyMExoEhzweSzf6dlovO7E95TXeCiz8U1yGPhQjWcQlQG2vei4p4Fuvv3FnquM7cqL3zrmVeHyQ4fCknKEVWRvaiP0lVkv6elv7KQBCYVSoYOxYECf0IY+4klHcYK3GDzw2SsuQ6uQWedn1Ak4WfsuTu51VfmR1dQLGjvfDeP703J+3QCLITWjMRj8YijxfaoXIjQmwwXuKffXWyWrudAVVTdQi3QNbK1elT\/+dlkVwH7ueLGPwfvFN0lbLGsvQ\/D9LTtpSX0UNnQQkyQUqCSTFNWM+nGJYiwKRYCUh4h4W\/D7OZksuM69nYdxaALp5EusFm1Xqijvwlip5LXOKoY\/ajRkEmedtXg5utzNoYnruuHFc6mL8Z\/EAGNBTREq1Rldaias63uFv6g3hZOZuKs7drEeK0n6L2aClBQBsy4Wad\/t1dTX0ufb1c9Ftr0kTS8IMM+5ZhxClebImAScCnhd5rKKMQX0+FMI7MUmpWe0GLOimwU8Ceo+g4XgIhn4JP6lZPPb8czAPPSnLjOS+\/CSX62sjWjmr7KF528OxecIYFmlKhsQpLmI0cRbJA9rTBgLQtCByFjfPQQC3f0ZDseFrrzeArvWstPog4hTVI+L143EeVf0DswciVIe+2NJXkNfUWvwKSZZWTNqZ6p8XfONHGPa2SPsFkN+jKg79Jvvl+WLLwd4g+3NzyKCg78DRtDJSGfVybdR30NTuqY\/1Inl+OWOh6xwkRXvUwHAqAGRRhem4cjIONFY9T16E6en+w5JrU8cvu+em9rKGe7a5US0ciFyg+\/S4t9+YVU3gV0wg7QoE","iv":"b12b10fa1636dc940962e056bc5380ca","s":"c32843377c33be05"}
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