Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
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","iv":"f99e10e41c94b53a6f489077226b08ce","s":"bfc0e21c06f85f9f"}
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