Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
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","iv":"bd04b671d3aaf705a97fbafbe270a288","s":"37e5746059f9ec17"}
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