Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
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","iv":"8d3a20bfd5b747b40db515204445aa68","s":"35bd24d8c2866818"}
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