Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
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