Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
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","iv":"5c66ff13ea419ea848934e7b3c687aa2","s":"d6630aaad70010f7"}
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