Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
{"ct":"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","iv":"87dfd729a8bb3857ab3a467f7df222a3","s":"bbd678a537cf7a85"}
Share your thoughts. Click here