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Oct. 2, 2022
  1. Versace challenges fans to share photos of Vs on social media
  2. EBay, Heron Preston debut inaugural streetwear drop
  3. Day's wrap: The Macallan, Karl Lagerfeld, Chopard and eBay
  4. Chopard gets zoological with latest watch collection
  5. Cartier highlights high jewelry collection in boutique installation
  6. Shiseido combats covert beauty biases with 'See, Say, Do.' campaign
  7. Dolce & Gabbana spotlights craftsmanship through imaginative holiday effort
  8. Boucheron dazzles in Serpent Bohème campaign starring Alexa Chung
  9. Karl Lagerfeld’s enduring legacy to be honored at 2023 Met Gala
  10. Second home sales up 235pc in Q2 versus pre-pandemic: report
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Marketing

Reviews, UGC now more important than ever: report

May 16, 2022

Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay

 

By Katie Tamola

With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.

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  1. Versace challenges fans to share photos of Vs on social media
  2. EBay, Heron Preston debut inaugural streetwear drop
  3. Day's wrap: The Macallan, Karl Lagerfeld, Chopard and eBay
  4. Chopard gets zoological with latest watch collection
  5. Cartier highlights high jewelry collection in boutique installation
  6. Shiseido combats covert beauty biases with 'See, Say, Do.' campaign
  7. Dolce & Gabbana spotlights craftsmanship through imaginative holiday effort
  8. Boucheron dazzles in Serpent Bohème campaign starring Alexa Chung
  9. Karl Lagerfeld’s enduring legacy to be honored at 2023 Met Gala
  10. Second home sales up 235pc in Q2 versus pre-pandemic: report
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