Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
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