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Dec. 27, 2025
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What do differing NFT strategies mean for luxury?

May 18, 2022

Brands like Gucci welcome digital capabilities with open arms, but the same cannot be said for others. Image courtesy of Gucci

 

By Nora Howe

As the topic of non-fungible tokens (NFTs) has permeated conversations from the dinner table to the boardroom, players in the luxury space have developed varied attitudes toward this fluctuating market.

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  1. Dior dives into French Riviera with escapist fragrance
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  5. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  6. Chanel unleashes ‘From Dream to Reality’
  7. Pratesi continues retail push with new Boston boutique
  8. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  9. Luxury Women to Watch 2017
  10. Longchamp x Robert Indiana tributes 'Love' sculpture artist
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