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Multichannel

Lexus accelerates Engineering Amazing campaign through Food & Wine partnership

January 12, 2012

 

By Rachel Lamb

Toyota Corp.'s Lexus is beefing up its Engineering Amazing campaign through a partnership with American Express Publishing’s Food & Wine magazine that emphasizes the science behind cooking with a class for Harvard University students.

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  1. Creative director Marco De Vincenzo steps down from Etro
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  5. Men spend more on luxury, but shop the same amount as women: report
  6. Of luxury options for Valentine's Day, millionaire millennials prefer Porsche, Louis Vuitton
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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