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Dec. 26, 2025
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NFTs must be thoughtful, multifaceted: Balmain CMO

May 27, 2022

Balmain and Mattel released three one-of-a-kind Barbie x Balmain NFTs which were sold at auction through Mattel Creations as well as a ready-to-wear line. Image courtesy of Balmain

 

By Katie Tamola

Non-fungible tokens (NFTs) — like most effective tools — must be thoughtful to be successful.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior, Rizzoli to release book on Lady Art project
  4. Fendi pays homage to artist with playful puppet fall campaign
  5. Veuve Clicquot debuts après-ski activations
  6. Louis Vuitton introduces Visionary Journeys Seoul
  7. For high-end fashion brands, wellness is the ultimate luxury
  8. Brioni launches anniversary capsule at Bergdorf Goodman
  9. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  10. Dior dives into French Riviera with escapist fragrance
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