Mobile
January 18, 2012
By Rachel Lamb
Swiss watchmaker Tag Heuer is using QR codes in an advertisement in Condé Nast’s Vanity Fair magazine that serves as a social and informational hub for users to learn and interact with the brand.
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","iv":"e1f580379147fb43fb5dc4f40d911e9d","s":"086a83bd258fa67d"}
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