Mobile
January 18, 2012
By Rachel Lamb
Swiss watchmaker Tag Heuer is using QR codes in an advertisement in Condé Nast’s Vanity Fair magazine that serves as a social and informational hub for users to learn and interact with the brand.
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","iv":"42f196e5ff2d7f78584bed6e3a36b687","s":"0d6258b4649b97c4"}
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