Mobile
January 18, 2012
By Rachel Lamb
Swiss watchmaker Tag Heuer is using QR codes in an advertisement in Condé Nast’s Vanity Fair magazine that serves as a social and informational hub for users to learn and interact with the brand.
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","iv":"8b568cf5670ec4dcbf885aaed8d3d4a4","s":"ba23f51220cf48ba"}
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