Legal and privacy
July 7, 2022
With more mobile technology comes more protections for consumers and legal challenges for businesses. Image credit: Facebook
By Nora Howe
Brands and retailers continue facing challenges with new consumer privacy legislation that will inevitably impact operations, but the majority feel prepared to meet upcoming requirements.
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By8JOeeMfu5MeZXdgTq4oBO1g+5YCdURHX831PT7ghSel8W309fFEVbVeZm0rV7o3lTimCwwby\/PPOrufL6GSGbG2+EvZxbdg\/DfzA\/T6DkJqUyvzkMS8bBA9S9yDRxEQEyyaJ4Q9x9NhSjCBaxwGvTT\/xSqa0jbAXlntecUwHOwzSi3MQo42QgvHlx5ADbA94tUWm2nDjMVHNFsJnDSoHINUOikJ49GmDUjzXBB8VsrbBA\/0ArxF8GPQW8tYyPWR++sh1YlJtjg75Y9EP+mKtO4pAfLkoanCggWFJxAa88fa9A5OD41cwezK7wuBczL45NmJGGVFoPmf0gClb5sqUAOzep0ISPR90n3rxuLbb74B8iP3nUhp02uUi1RPrn\/Vw6NehCun8lwZ7vEbCDyDYs+jRzONAmEJ0ZBwBcLKmZXPzzedNbX\/eUAFYWDeoqQQBfoe2u4dfU7rcz8b+IpUqsCcy8ygE36d0iIT6OIymOnGJfv58fTFLglfJ9c41upKyf861T66abZAMHFPN3Z\/YMmhm5atw170UCuNYqqjrQ+z7JD6mMpaXb0ZwMrGuF1Gt2WwH7A5qTohmWDCKemKOeOjWVvrpoeppsQaR+ecHJjcoNm81KG6bQ8weX07OKcJDEaiuAyG6bTDIHNbxD6ABl\/rZ7pDJB7+kMoQwfidEmMeDaAcUJcQqZWl4wbBHJaRnUbAZYQnbVe6LPqmdNU568iKrEB5EQzCzT3raDvbFF7fCTZ1qXNLBE07OfbBMPNw9KDaj2fHSjv6L99tChdjhg24KFu0FrDbnaKE6oCOG96omaDf6qVWYlbUPV7u5\/c1bkTwSlwVtzGQy0sxCVumeoD2ViPW9YTkY3pqBUwvvD9WtSLNWRRNKRuuy5KeRlfQ2mpiO7TDjq\/p+\/1WKvGBQY3pJjCAPVJY5FPLtuSDCQzF1qkV7HvmOSWq\/8EeCw90GPg17YRopBO+6zHr4vv5nUdEFJlpYaHdHOM9qmxqH0rnJa4x7ZoHfQIisNQuUnPDgTiU7imrCE7kGB2xlteq4aZsKcdJP7\/0RiMApgc4M8xevcXPvaD1YUWL\/wdmCVD9XONJh9DiCDbg1wHzilf5PwNQv5BXM7V2mPXWkDxJvLEdISsgd34FJtH2wiHd\/3yPqiuuIGNm\/nxdaa+Drxf55tlc672X5O5pbAErePyP\/Pwj2Lx9SZBCIAesdxE3fwlxFG6+xUKfGjw0F+bVa+vdpP8sOr8xG+Z2Ukoj1lbZVKdj5E3h9YRq3JdgLyUbcIW3qSG0EZ41HjC0yjLzqLhTBJN\/w+mD7nYw2Ow3v78ojBqRkI9OnCCiNRNvGg168k4qo82l7VzG9t0UgNVWz072pHqA1vXiSB7sj8oFKE\/mJpUwTGuJ1N+e4Wynr7\/fGkPZgtJlIRXqKs5XGbbEC4hGQtB9wSR5tPfMDHmyEq4u+m0g346VjAC759mxANnUOnFrd9bPrezhi5NbJaFWGqbso3daBxcWJNaK3571yLqQMfNq\/87r5bM8wsNt+AQPdIPSHZwWkJdCzA0ab9taoU1D0UyS+6vh3gy3EcV5YNkO0XjkSiXHKHeeH3uF1WJxWtJ3GDCEG0mPvRiXsP0sEPe8gH\/Mt9q2Z8YqMw8PxLrlsgkPFUPdCO5Qg9mylAh94O5R6Qm9U6xZMEk43IZ9ntALSje9Gvy5qX1G483dSD2YhUzh0e2mIk0o5+LrTJk5ywX9HD6XnOI0JYK7f7fKa\/YVK88+jBEButjp3rGq06v7yyZvFua+\/TSpdeOEU4Ia3YzwIfpQw0XK4pxSz9RGAqNr6yidGfG53SjfvIroCxkQ70AwhwgE8lRzIovtdEfO0oTOhRCXjjDWkc9v2E5ILvFF1bISfaaalPHJhK161BQ2MmGDmCkC3yw+XNkQMnrEB\/efPaSfkdYLPods9aFflClCwkF+VQN4Cj1m2IZuKo9IDWAMQlefIY9McVrcIC3lyyZ2IYzi8YmaqpWzbN60Oq+hTkYFwoI5H4ibmNh\/4PniPYWeRG0PD237voAAY5ZkmCBSL4yYTRMzZqgYf4k8XBkVZohrCvYTTt2ELo93sRZutR3aU6QMuJieEM7NkBehRa8ALYMZsD4FGTVEkzoJeVxJy47bm11H9twnzPl1fX5UpsgMq0Luawk7IskiiFe1Sa\/Gu066viXQTt9fLXS6D+1whOd6etvZsSb6LSf3cdbz046iRmyAxe\/hgsv+b+YQqkVDSWoZv0R6OoUqhpDWSfO6y\/W8u24g6r03axeH62jvcjcmqwMR\/\/YTLFOJxbtz\/gu7PZALz+k\/5Y02gnsvkeayv\/E0\/ga+bHEa\/Rm2K1NnSnzl71xwY46fYunRvuiCy+FnzQsBT4SRa1f4xegFyFXB8q45JplTO8lKIB7O5o5DU0WjUfiFq6v4pz3OI5YPINTpDB7QluEPKlD\/V1uGxYOXWOnci+BqAa\/3lmodWyI81RxudARcmFv7ve+RbXULKZelneaukGLN2jWTHisG\/aymfh\/Ms7FtyauBAh883aqp+kCpk771z7d2mx7kZxiRtMBWZPcVUXJzPr4ItD\/XQmb4RcLZeZ7l026\/+N624SJBKvfUgndAa1moxH+tdodThuQ+QeT9bQ91jjzFp2PzFOg8NvjOl6k3o8X6eO4\/b23znSZCOvhdhuLXTIvit8tyPcCMRm+H4Ry1oi638z7Hpq4w3xuc3eQRMT3XeIjgbcVvtsJKZbUnXdBxCelZZafYDCBL7aJRbkxncdUO1Af53nYMHMoNyOgJ2qow6JwRkGG\/W5FEItcpQ+eymR+nn5ML7bmgIMK7eaa7d1TmxW0yStOk0zJRLzxchcu+Mh+UeXr65esTBQKEyrkS7gqcSvh\/I93Yevx1+I2jVIG\/81arDB5XrmCJmQ2s9\/ZHsLL3JJ+UELJ85Qh9dLAx5axYgWek\/ka5kYBPa9nM22ZQ9qGEjww\/jPoWVJNCV2EQZX\/QWj3\/78YRA2grD2fvNej2ckpXKdgmU6vf6NqVrtDi7Zur7nZe0TxiU9kkVNidKllXUN563xLhYlEo8Vk5rr700Kywnu6Q\/\/R+JN46FTZo0k7l5NDMocyv4CgBsc0uNxI23Wwm4FihC5S6QbH65WoVCxvCpIMQE7oclx8bhsSeyTYx4EnHO\/V2pC9VFkSzMIB\/MuCB8dUeqXxZasZZqQU9pdsksOWmahl4jYiWi0sDKtFniiogSMUQHojANYqai6YXLZ5Y1T\/oTy3KAFRl7KcgvkroWoJRtH4Z9fSmHOyMJtZ5OvxenPxGy7pAvL0ttQ587mUJ3AB73TTLo3LYDIhTUtapDzmtj61D3uY0M+IJq\/6\/TFGTqrZIldPTeKruEWBUlrXP3eoc5bwTHKU9mQ1jqhLECvDYz2vs4IFINNCKdskKFyLQckUnIsH7gmAOZNhVG3Cpy5FoC\/D58vPQiV8hAhDk7kgdRI9em5VGR46nxlV2LhroF6rod2XvjLaaqY6swaPeLPrINEj3CLwd72n\/yFWHHYrDbI9A3uwT6rbaAbtx\/LOq3iXVfJ9sP1WK9h5pc0gWdw5BFU56SDjZQvKui2fLUus5wJ0WcHXcI++S1hdcMn0zywno6Jy+oVKrdDdGZvNuyUzKdpNRExv5CIn7o9tYMFmMgs2p+rm7Z3YQlHWaOw00AjjayI3G+8iety\/2ktovnZBo3dsNQKm+3PO3iGh85wDCw\/1JVcBgUSjIzpydm6JltIErytxiLjnYaYS5w4FH2L16jjfWr9mQNVeyPqmlBEEP6c6YbihOECAoC\/d\/fx79M15OFx8lPeFa7Q9IPj8fBQmtcFyExdwADQTQMlWd7qL6Tg6ftx+DTS81e8ionS\/B9ke3WZUVFvESXb2ZgVWhsGXsqKv0G\/ueRNnwk\/tO68PmoJv2HO42WiCjLa8+NZpjPcpUJGrIf2IbvfPSIbNd8jiJD0R8NO9FfcIpkDRgWD\/tHxLvNd4y+eMpwtzOlzk578nm7GvFcbYqbwHjypYAI+q6qQfS+S4jbLhg57RgYlQpktiHNZbvqgG5wukaFzWo1sEwiOjwxedGGD\/fmoRntgsM9BEZ2IjnYzGMuyrKy1bwGnWbYReGhJa03Cw09uUhBWbrTwyiRchyRG3a+8za3gndSqsEEQY6kgqLfY6e+5e2FeZtDvPTQYs3UrvpzxE+xDLFsl\/W2KdF5OWq2KmYOFvfxk9Q10eFRzbQNGBxG9BNomBY3m\/Wt0pI2SOUSk95P\/Fdz5t8HtehimO43aTMulw4vJWTTitwkx9unSC5MAjcowv1GoIYHAFu730GG8VvL20McnYR8vxgRVVcoLYfAi375J9fpGJ7tj\/BROcr+fpe8VbOVinLw9ldUPBCA3UWtdD2fc7Gfk7TR\/BuAz5fWPPwfH75RDa+4NLdzA7+VNJwKb3BPnxA6neKFs4kNb2h84nuCIJn4K8sStcMXqLTrWL94ebT6OS2P6p0\/Ay87drXmsJjRyFTFeBVUCPbdc33MacZ1CUk0qxJnhHTX9xq+rQIZjFeZXJAYDcOEY\/MqIjWD0Qrr04pNBCIJY+eeBQ5T8G1SqzILV2GYjP3dFKyBhJvcbCax46sFuMMMY28iE71\/PjyfSn8SC3uNwj\/klIT1m11C1Rg92cplGWufyjyH0ZLBgMtX3z3dYORz3zJcNK8v3M+RUPqDHfhVT+WrzEAniBv1D5dIAHi9h829bjne3XiOWPBV8d25qjshb\/vkxZ80fniDQq9cq2ztfcO1fuzIGHj\/kUWgzHvReZP1V1ro0hJLTRUDrz2oUmXoqfT4EVGhWbNtRnMrJBivFfVMDEXKlQGoo6s4bsd7uaqhzVxxVZWpFt2ECAM9oVV8452hgO216EvM9amQIvXKn8Gxv2ny5pm80biKBVogyCi86bCknIavmX9Sb9FF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