Legal and privacy
July 7, 2022
With more mobile technology comes more protections for consumers and legal challenges for businesses. Image credit: Facebook
By Nora Howe
Brands and retailers continue facing challenges with new consumer privacy legislation that will inevitably impact operations, but the majority feel prepared to meet upcoming requirements.
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