Travel and hospitality
August 2, 2022
China’s tourists are switching city breaks for the great outdoors. Luxury brands need a strategic shift in travel retail if they want to ride this wave. Image credit: Shutterstock
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xwgnXTZgi3KFiAzp+7EyXei2urLGcdCs0LjvKD4mCIW7XRW+DONZGU3mFPI9nOuXyNWR6LQSQMIamDuECZ+6SXhjqYvFbZ6MyG\/JiDQ\/\/vqQPG9bscV9SXawP4B1z+kpQzkoCUzlyjdmgU33nN4\/ZF51FlU7JbXFSaCGenoe9bisxlaPaGGOWu39P+oq9cLYAunQRnBXxuKVLzGF2qRqAAUV3Uz2pOMTsPWIEGnaOnCxZBx6jz1Sbtq0ErD47iWx4AR5wuiz9dr4qTwlXgfE1JRYe95O4NBXgv1un9l6OHF8fRctGQkFvjTk\/gxixqJ6OJeGc1R9KUvHBYSxgHMRciNPRD4lWdU1zHxcFuQSzzzDdXEeWAZNVBBD6M14pfTKCfuaDZtDCOkZqD9lnH6doMnycDniPM6zJ0zpqh27lLcsIVKpIsdJWqVKwapTkWTxUNcUlxrkr\/SM69v3H0RtbH+WeyC6\/w8FJ39u1opIx2NYP1pX1f8lPaoVB0vUulAHIcXY3LuDdvPGE1LJYgOSVOAptTsnx\/Fr+8urBR9BB+DKEaz75rvx+\/QV+\/HERVBG\/gRq2ClGq4\/H43wcGMtv+Oz0NDyTym+zL\/7y5zNGXBYLY6KbbZRsgxKdpWY\/ZGFAKTXezFGPlc4Hu71uOspvGOdQjHyIKGYheIyHidGbRTl8z\/MR3uZfYN5msBj0a1H3PEdUUpvqLc4ZdjIdG\/wG7EM\/0oQSSPapoTaoa3mpSKX++LkLb\/D8vlA+gUGVTryeJhTk9XV20xCkhIyijjlwEnxVgsOLY2I2YConM4WgaNfEc0OGeOo9vzL0Uxkv1TfjhjlxHWE1g4ivFxzMsBFi8j2LRg8jdYOF\/+QXPG1C07KBe7mKgYaumlL0owPPCl699oiEph66WS9nkgJfLfDVXS86b1fLU1FiKR+oJ9ihgz4l2Hxakgi1eL4aJXZAgS4Me4Zcn3QCFCbXHYaCJiz45NY12uLRP7D5LlV+gHExqNs5N+9aGrb0gUnU1zEgYjwFSIkrQWS00odZQel4rh6qagn\/fEjy7CR9yMOZIMnK7FXAK9D0m6+krwp2fj4010EFZGSOcdB+h4XizkjCWzPzDkqDaVr8XBqVghMZwpfRcPAAkCP5kBPsSiLJcGSXnnIrXtDfqk+JWAjX2RMtE0DznffgvzrTcwo+IdNPw9IsjO1qOuaF008WYdkY1wGlelq3kd2KkOqcmcAVUUrlVR4BTG3WY+Fen+HgYA9gq537Cm\/McRjMD36mO3ivXy6nKy6RZGqa8hF82LsWCH6S3TWqjoWIoes8kQAfp2qETnAA0ocXverRXjdVRk6\/ardKsS7XcFDiYF1hCGDo0XEq9ckQ\/AEGaStNMMZ8i1fe+7v7CNyYSDeaPGvyv2tq2iMo6DFcupY2ZLpM7deo2kLeggB5bz\/0tfmDebqCTU0PGoV2lc4CPmgjteWv7Epc+qz3GvKFQcuxvTq3+gUI49plMcTXGHJw8eGdTlKgoIuGOJ2VCIvzf+Yz4J40OcN5l2Y5f0XboBZcp5Rou4RtFB\/RfnsmtSsYQnZUr2+crrMZFhifkvyWEsfd2WQ5OzXI60GBJEfNmrh6ucKadxZ4S8N88M5lYHHQusuZqBbo5hlW7ZLBRJ0poR92F\/QNquNfHswljmVYKGO2gjYqoxY4jxrAv+TnI3Rc0aWFL6ixqdiWwyGbkBIEakLc\/iHv\/9yYZ9f1YOCGz7bxJxtN9Bqhh7CalCqB8AIJUxadRgpN9DrJlbjUJAOd2SaVvqaZFpdmiJ0rNqYMbLE5bCTXmVfap98IYUFop\/Tr2h41GFKpjvWLI7EaisnYhegx3BkJM0vpi8a3MTwZZOM2Wo+ARd5zAVEMbYMioGqlGV874cfHrFpF6s1JUr1mLsoscIdcOKVdJOPvn5OU2hm7eLwPLzK3YiqGLh93HngvBfHf8sGWcqlTIeB4n8QHcl\/qCpIUR49y2Tcsen+b42rcbFCXR7bZzdCbZO1VKhFe5kQoEnKac10H+mMBlNNBwj9FGS7DjgJn6qhUOTvSZ+a8mFzGD\/k\/K2dUvzfiV7yh3Ooo+7ICsYb6xyYO8nqSHJebi3aGLQWWat203R+PwbiUvqROILc2VsqQfXxw3UvdDePzzdPtTxSdpBwYW6H3fl52m+ZBU4MF6QPVWMCHCLkZRrI+d+RJ\/hXyM4XoEUalL07+UfmvdbHAbrJMOpxs0PUVXjXzWn60ZMkN\/\/tv5YLPx79Qe5Tz6RrbqsBeSPFIL0rUyEO5mOTV8UGx5GxHXf8h+PBp2heNnO2v9uVq\/1YML3Qvwy7oIkABhxvYs4fffMhtzyT2pTdRQXYLM+KGzj8mWXx50C0CFInuhrFJwoL1vskG3igNNnsOSzJ\/Ri2N7K6K0LmMmOAbBKl6ZbnSRTGb1frNWB3eXvwg9gai\/pgEXP3z1tlPJRz6zhTfKakcfdSQ4CXRyhFlHGx7N4E+OvL2K47p12RjCJ0HcqiFePr8lG\/DrJYb4vzccDO+b8zubJjEv7cwpQeXeWCfDCx\/0EP1PGTsMeD2J1M9Zg2Lybf6aFEtP5aQSOWXGOzpWMSv9cJfIXleRe6ruOD+xrxQMkKlm5pMlJbTsTrotgQcROIRoXs1KB27L8aPMmqLTx3aNTLoIOFHG+hoN1\/yVsQ1evUsqcMrLPDqrAL7STB2hB86vjpAPQ88aKmBTMr4WncA1UD3sAJ+IcVEDsBb63Sa5cOoglEPMIHmvkI+l2CXc0L4KRcsY\/FAPWR7X0hutQI+bv8JKhHDtl+dzmlnQMKuU6INKKawsQFLMaxtw3IUr8R6aTto7a+G\/9SESFCGK0r2OHb\/PgXm876P3Jz5tu0hkm7e0QwRf\/Abe2bntKbQTrId6TSUCaRoaa6gqhOo0iArKWF5xzChiELq0dhWxmeTsBneuKVjhcQcKmHQQ27YVoQTpk3jg\/sqYQKWBwhptGGDmJDcUopGPfz0qeUsgLNbG\/sgoSrN01P1HoHqcJAyFTMKFw0tweRJjrpTBc5GfVPvYx4fd\/KwpX1Nnej+ZUac3FvBcjIWJ6kr0XJ\/vg0CTDjJ9ov8OuVJrzaAKbzHeVEWCNswXKYAgQ+htHCslDxC4ammkDKIU8PPvmSNxzShWl0B9OoLAvwEFIk1ofeV1If4PXpZe\/A0NhcZHe1KYJzsIlG36LCvH8nuuSA2xol6moYtI7sh+d4wR8\/Gp80tXNe46y6IQ3PUua8qjLRjuvtzf1My6\/Kg5bis6o89wetuDI7rin91Yh7lggEII8ziFsX\/s0OuZIFw6LnrRbCFXTZjVOmgPbdI\/TVp0grAHVLqT2meSNz5YNkD\/8KOrp1EBC8UcEOZz6k+xAKxnB5AmsqEHGCYpetz+UkAz51GTHwvxSdwLeCsfeWfsdiWG\/Bpf0iY6Ze5\/1ZTBoneyiXlGngHeLQscg2e975UC1KFNSw03NxC9O5uTbcCShaejs8yhQUDbUEIwZEKSZBXtPLYTadugEcEWemxJAfnKFdKgta1upq9Fm+KPT5KPrR8yc7IJuCfxp2q1RsHDeFd2Tz8ArQcT3yt16Bfwt0YyrSJ2VIlIiU2E6XsNngtbl53t5b7RJFfC1IcUvHcbAh6kt0CKUU4FEe1H4w2nh2DhJ9XdSHpBEtVVJdEwBMVnrhSaF4cdK5\/+iKrmLTZPc9ea6DshfALRR0FDulifzHHLz5GARMWOuYEpLdG+l01zOmAUIi0T2j4Noyrh\/e5In0vFwkjjNlbpYmbJ7dyY6inUPOdvZlpFEybeaPMWUxI9X1PQUXDaw7VbHxl2rigQ\/hoprJ8HtOtOOr++JpVffKIGNKU4CuuTZ5ign1X8fjghVWJHybo5W2rrPJF3Uy78x4AmCWTg\/J\/f1IaqQFHueEF0G75oXP5uVymkmd0dmlpXiNiVALuwAsFwd7uKhJ6aIa\/QXIRCCEJC+2VmsLPQpzWHoouOM7Ivcv61x3C2e8DBr9mc6eLbP8thqwllHPuhy2qY+N2\/LOMiaWQFus\/MpJ2MRo6HTJmxBiDHuUZOEWitzuovd0zKuVknLqTJf\/SV8h5F1ArMPdL6iEMmcjRInw3B44mUDwqA5AFjzh+Jwbfs1id3AAKF6D7QCLh7yuqUOuLw==","iv":"c1ab3ec2d2d292d2e35ec9e101045773","s":"b3425b13a9744fdb"}
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