Travel and hospitality
August 2, 2022
China’s tourists are switching city breaks for the great outdoors. Luxury brands need a strategic shift in travel retail if they want to ride this wave. Image credit: Shutterstock
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","iv":"b184536ead53e9db932b426b1002b4b0","s":"5b333ebe7a29cffb"}
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