Travel and hospitality
August 2, 2022
China’s tourists are switching city breaks for the great outdoors. Luxury brands need a strategic shift in travel retail if they want to ride this wave. Image credit: Shutterstock
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","iv":"8781d601e7d973e5df08d4f905966328","s":"49460ae493dd1278"}
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