Travel and hospitality
August 2, 2022
China’s tourists are switching city breaks for the great outdoors. Luxury brands need a strategic shift in travel retail if they want to ride this wave. Image credit: Shutterstock
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xTfWYR6STCvfNMpSxSF4fAnWzdfcxUA+ukSzwDc2w54CplDSZVVTC9775pxIMQWIM3tsCFlpNNxJJ8g5fUTLemldB24uIc+dY9OIzdLp7TBuYHXCpVdosuyc4OmYxHJCorEvMxzoVY0mIf1\/jnQPo8oYBrrvENfMHf6bXk6atYibHF2Sj4dA+A8xucUiaVZqyhs9n13NhCJ4gwJ5C0ky28mc5RdEZos+GuNW8hTifQZq8aCBIoss8ScbikbK0oBRInEQfWRTprh+clWf1Cd1zucqUD2CEzc8KjQqiWlgyJCfxgIDa6YlHNgQ4vPGU3+h2bJkDjSs+68cv2sFno7GH\/MGMUoWxyMRQK6Sq\/oAAmnoB\/NvvDwdMR+0JlQaZzxKow5c+7JDakicunoas2qSFRkzz5dfmA3psTdJBCtGMtHWbwSDIKsJeUw7ghoqJfGKYVo8migoOb2RaSepiu1g3oPgWRJdodbH+dUVOLetydes8So3A6H0TqGzRgD74YqayLotuoGOloQn+tEmnwf9GbR4NGKEHtJvv6BDj9FmR3Wa2mh5FnMgPnh0l\/3y3KHyq6u5CCiZoMvfPtEs4cQk12AXPK3u7YBFOPWutPjJkNPgPNiN6PsCrlRB2Wq6ZOmrl6UgbAd4KeGZSlN\/AahoXaHH+kt\/phPWJgv4TO7I3yz2WmYZe0KGfMDxG7gSV62cAhQ7reyiq\/vDaIV8LWEyw9iA3Y9koaLu4zRTpvzm0Tq0yUXrebSQz9HNuxfMznPXm7rEUJqjO8H3VIn\/hjK+pwR9HK9LZbdH\/jRxdbaRG3ADYva83ySuOTS\/R68JNyfWQKtO\/+t4wW4j57ipxO4Z6r9lWr266ImogzUO7gjOAvW\/6Pt9FdKd24wOqzy7Vz7yty8RhOqr2T1mCm2N3HNfBdDZbLcofNndV\/Vs3Gmcq989GC832etMzaqsH21Rsr6GTo7vY0naMe9+DXaSnVivmY1vVN2\/OMnnGDXrH1JXBJtx44IwJta2xIIAPot81pKjLFGQZYVrP11G99SsWg1aisomtxhs7Dx9LfVvyeoT8sC8AOkM0UGNJ7IR2uiYaRmJQtkGqg7RgK+1+IIZxdHN15G4i2KG+VqNZq9ejtqMMHzjzvgoZQaSMO7LlZVzkq8an197dEQnkHJEaAgHiNnFVikKUIHOoLSa96lSXtK958c3aodf4BAwinu75IxhFgHzbUiYGS9zYlDB+jdDj3p0FsUumw6kY7ikL5vsLBEaBCfphpUI2NSAlNHHjSYlSXjL0QO6UiuyDA7Oak5sj4E\/yabo2VPLCKuzdN1UB+mbdTl31mub20cyf6cr3Nd9zhylb7q2E\/drXTZBGbACDdTZfygreZvkLSCt0jEHHlB\/3JFgdQQcXtpXNX9hVUwGDWxexqXFCiAkudGg2AkNUaQHnE55zOKzRvqzr\/wLKI+pZfyHJ9OmoFyn2nW\/2ABPD66nswo4\/RXJjbqRQXk+mbVgcwdOJuOB+4aTRRpjoCRbOxI1z\/PN3hu2K+Cm+C++NMmOaMq6CkA+ajnTQjSx32KX867HQYDv+65DhyHES0ojNGyIXVcFw45ERDKQXKXQvYs4nXQs0J4Xwnk11iEPLJK3+HSTu+ZbzXL1cTtlFuxwog0aZjj1ObHzu61IRLLj+n+7Wsf5\/VAy7qU4QRG5Ajr4tNgWUSDDf3vLfgVczXPRo++BaD7s8WMMSHt3PscXvJA\/Gml\/haHY5L4AXdvGP0VDHOJn8qyFwLQkkyvIyeHZi6SB4M8p+7EsDzu5ePYr24ArwVUU+u58MiQIlW+0H0jDMzWUFj09PNcqAH0CqZplcCYrgluWWfLpcYn4kH59I4S0rPz8HhcWJcaIULJB5Ikjj\/ZdQToUG3PY2rYgcjKGc7QePMzNI+cVzsO+jDQDZZVq0jGm0tSGSyVUsykmykkaOUGvqAqrGY970rWH92lvDnC2suxmRZ8G\/lK+miRonycNIl2p8OMLnwNEM8yq5uwF26a0tiKei5\/Y8tldPiTVLpWDv8NOyAf7kLUwxE0Li7+NKqV7\/q0JbRPspgdzwz2jCMu333ku7ABcSJo3bajVoRbD\/73w7b\/1o2ZjK2\/0D5pZTytsVB9XOM0LcMRVdDXCZJLWriChJGjcHnwBDNtNanLYstb3qt2VfpRRv0ziMdGYrpppvSPMFto0o3pZAGv5REh4KTDNFOEdOCwS\/Ay7xPvxixH9iSb7Dhyx62rtRuEJ4trVHkN0ObsB7eMn1guvLpXx1S1PNF4efe659XZFIW90TN3rApvfyhfWM3HoFDceToXniuoAXKTYZZCfzSoBUpIPbEo9fAsGsJJajOz6h63pfNG4aaXvBhJUzGoACPh07hjgn3Wq40l4Sf7FlqYvTHIRD50TRJGy41S9N7Y+8zqC64u7JVEWU2oTutzGfkVx+Djacvi85VzSCrtzhXc0DkyQ9lW86NI8YreuXHR4ClRn2+bdglLx5zOpRh3adVbPaqjggyIDWRwLxg1u1GMv8n0MuX23WyIJNio0+vThUQ1TpH3FIGJ29WpXMiLzAkg1Mmb9JsGLJ3SZHCsiXL6xTD20WQ61HoEOllEtqtuxQpyq3rGrMO\/WmJbpR\/KfwaV4Gf2ot9gB7jPpL1NIJibGmhBnv4PiKj3wR3r0jvqSHAqChrGKVPVClZVgIF45cxtcNux+HucKtblNnepUNxnILvEQNjt0BLk4vCCxsNBlai9m1GBhA0o7hMJvOtSPpMMJKn\/qSszc2ZAW1LSaGFQ5LnmPUVVOOo5OLXpv9euP5H+YJ6AYPfeh6OcWjJDn9CVvm6jZGHIeQVwPp5D+WvptANW8X5NF+JpXvWGn7C\/IXzEOTwUM\/D+K3iKddIeC5Fg00LYN3G3ccEyFt\/Nnl\/LvU9y64VmL712RcvB+V1O+vC20GO+stjKqKH3dNz1KCHXDUgDkd5mS9qK9\/RV0X4Xe3UdY\/TvGPUNl8Lc8HQyrldqqN1\/8b8N0bQ88VsJ8sTKNc5DHeEHDDAFrDtFtThp0qyscduw5XISORo\/JwddxeOdqRwrYd2cAKByeK0VWVCuprJunqTK9Lk5kYNaPIlnPUTj08f0ZaAnQD213nlhy5ZHcy7hDi6cs2Acx9Coloc4QZK94lBtyU\/\/g4jz+rfs0rc1p4Ir0k4\/2vIayZQHWeuRONY+94UnqHsrR\/VNI3mIDEInZvAl+CvSs278Chw9j81mNHcoplhMRRcO\/\/KbsupEItDhaU7D+77aHdDGFQxMKIRsncg54I\/Hhj4fki9aj0BboWYaozyKCnonvWfDmP4Gmz1Jh3H9g3\/\/sxLNUCKAihTW2mPrdvMIeAX9WiAJLFgI\/IxFpVNovgmVPVKQ5ZsIdx4Ew6dhPedDxmdNTkOo1U3A8B5sUbUBnLZGQtfjCtBbLqPrRj5cSBBbSpk84z5M68Qxj525kjtDCM9pwgj9rsjcv3QDkjFLhFrhS5cGtecsSwYV\/\/DxKIJvQODulBSGbZ98LKRcFE6aCYDn2ykYr3ImHOguBDIMrHa3SbB6BKBoxae\/Y9dLlhFBJnc39XjQHJFcZXHwXyuqcr\/6cB+je6vZVn6+F4ewOBViT\/8taelfWXJnK\/JjNXWrmh91MSY61932+hxdG4Efy\/UPHbELhAyghq4rYNTc3W\/LNp\/yNZx2vSjAD8fzy1HF1WtJ6DXI0bRGkR4fFpyl6SeGVm9\/Y3REfiOU2hgL70d+3xh2vwYToGmez1FhqLPzJmoXmNwlQdckT1PDth1\/UUEVlE7pasSyGQ+74ReZxdC1bgKHBCZpBx+P\/OxYKH+sZTRj8kZ3rPU7y9owp2IBAXUQM4MPxXisVUoS2WHfyaQBThd4UP9VJiUtNRAHPmuaD9A+WMvNRh2W0avvNjcmQmspOvwWEtsj71PGoMD\/hQPLidqFcYqOmdexiTdpmTDAR0GGmfuPeP3JiJ8Y6EELcGO48QMpYYDTSFeYiZ9Jw+r4zQnVJwi0pxNSv34qXzIucY1EUhaMCorFQ9euVUWcwiWLv0DZ6WS3PwHfQcOG7ZWtgHMoCIEjVLRNGK0YEND08bR7WK4bq0h+8tpuNgQYXOP4geRs4nDMeGaf0F5immtVx5BqsnU1SFMnT\/ed5k6BKMyIOw==","iv":"8273b69ef8c8d9b9c4d2baecacde5c6f","s":"bbad80cf5cd25255"}
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