Apparel and accessories
August 4, 2022
Since its overall rebrand, the company’s Hugo arm is steeped in self-expression and confidence. Image credit: Hugo Boss
By Nora Howe
German fashion house Hugo Boss is defining what it means to be one’s own boss through two new campaigns hinged on the importance of embracing internal power.
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","iv":"91ef73465fc879ef0876f765371a0f6a","s":"795525dee0f5dbf1"}
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