Apparel and accessories
August 4, 2022
Since its overall rebrand, the company’s Hugo arm is steeped in self-expression and confidence. Image credit: Hugo Boss
By Nora Howe
German fashion house Hugo Boss is defining what it means to be one’s own boss through two new campaigns hinged on the importance of embracing internal power.
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","iv":"5a67a07a5b8c6c584ff9c22d16768fb7","s":"595623c0dc6f3f53"}
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