Apparel and accessories
August 4, 2022
Since its overall rebrand, the company’s Hugo arm is steeped in self-expression and confidence. Image credit: Hugo Boss
By Nora Howe
German fashion house Hugo Boss is defining what it means to be one’s own boss through two new campaigns hinged on the importance of embracing internal power.
{"ct":"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","iv":"ec0a2222d8e843e13e763c8b3ce4c2ef","s":"299f91ee50a713c4"}
Share your thoughts. Click here