Fragrance and personal care
August 4, 2022
The luxury brand marks a new chapter of its Flora Fantasy campaign with the release of Gucci Flora Gorgeous Jasmine, pictured left. Image credit: Gucci Beauty
By Amirah Keaton
Italian fashion label Gucci is fronting animation-fueled visuals in celebration of a new fragrance, pairing the launch with a digital activation and limited-edition products under its luxury perfume and makeup arm.
{"ct":"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","iv":"dbfc97a6df8fe58b72aa95cf50cad6d2","s":"c65c82bbbcb42caf"}
Share your thoughts. Click here