Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Gucci Beauty introduces new Flora fragance featuring interactive digital activation

August 4, 2022

The luxury brand marks a new chapter of its Flora Fantasy campaign with the release of Gucci Flora Gorgeous Jasmine, pictured left. Image credit: Gucci Beauty

 

Italian fashion label Gucci is fronting animation-fueled visuals in celebration of a new fragrance, pairing the launch with a digital activation and limited-edition products under its luxury perfume and makeup arm.

To read the entire article, please subscribe or