Tapping into affluent consumers’ emotions, rather than product-pushing, is the main point behind any mobile marketing tactic this St. Valentine’s Day.
Mobile sites, applications, banner ads and SMS can all contribute to using emotive marketing to inspire feelings for loved ones at any place or time. By using this strategy, brands run a better chance of driving transactions.
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","iv":"a564e41d34bfccce3755de5178502f89","s":"3d0a15b0a3e4ca5a"}