Tapping into affluent consumers’ emotions, rather than product-pushing, is the main point behind any mobile marketing tactic this St. Valentine’s Day.
Mobile sites, applications, banner ads and SMS can all contribute to using emotive marketing to inspire feelings for loved ones at any place or time. By using this strategy, brands run a better chance of driving transactions.
{"ct":"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","iv":"d9fade5b954e963e2d2e3624f4ec7fda","s":"14d49f4a506f71fb"}