August 18, 2022
Experts tie nostalgia's new wave to larger desires for comfort and escapism, contrasting pandemic-era fear and loss. Image credit: WGSN/Pexels
By Amirah Keaton
Global trend forecaster WGSN is pointing listening audiences towards new trends in drinking culture, outlining insights of note for the luxury beverage sector.
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","iv":"0fd26265c3bf4156b2c1813847ee1ed5","s":"9c4abcf9850db54f"}
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