August 18, 2022
Experts tie nostalgia's new wave to larger desires for comfort and escapism, contrasting pandemic-era fear and loss. Image credit: WGSN/Pexels
By Amirah Keaton
Global trend forecaster WGSN is pointing listening audiences towards new trends in drinking culture, outlining insights of note for the luxury beverage sector.
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","iv":"84be8e40873a1e6b60c90e763c95fa88","s":"54af0de5b29f5cd6"}
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