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Nostalgia, ready-to-drink, calorie consciousness dominate beverage trends: report

August 18, 2022

Group Shot of Raised Beers Experts tie nostalgia's new wave to larger desires for comfort and escapism, contrasting pandemic-era fear and loss. Image credit: WGSN/Pexels


Global trend forecaster WGSN is pointing listening audiences towards new trends in drinking culture, outlining insights of note for the luxury beverage sector.

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