August 18, 2022
Experts tie nostalgia's new wave to larger desires for comfort and escapism, contrasting pandemic-era fear and loss. Image credit: WGSN/Pexels
By Amirah Keaton
Global trend forecaster WGSN is pointing listening audiences towards new trends in drinking culture, outlining insights of note for the luxury beverage sector.
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