Travel and hospitality
August 31, 2022
Luxury Is Our Love Language: Four Seasons relaunches brand with vibrant and fresh perspective on the luxury experience. Image courtesy of Four Seasons
By Amirah Keaton
Luxury hospitality group Four Seasons is offering its own take on the definition of luxury with a rebranding that speaks to its experiential expertise.
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","iv":"b9144828d573c2a425817b7638010e5e","s":"070bfdedacf8c092"}
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