Travel and hospitality
August 31, 2022
Luxury Is Our Love Language: Four Seasons relaunches brand with vibrant and fresh perspective on the luxury experience. Image courtesy of Four Seasons
By Amirah Keaton
Luxury hospitality group Four Seasons is offering its own take on the definition of luxury with a rebranding that speaks to its experiential expertise.
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5Be8DnBmZRcbLS8WP0+9aQtaDDZpkECODJ2M5\/U15PCactZ1q7r6288+A3kUvsHBwZnDI42octsTz4V4Leb8OeFVcHthZ3izbCK0zO0igbQKy8NqsOIisZBGX7hYseljZvBHSkcgPc9YJokPp5THajDBDwWNkf3sknjKGPoUgduI5rxQIBsNfyJQfMsrgxlZZ+f0EoHo\/MQ9LQZXCpviS5o+eapnrfCQuB\/PX8SWOyRsi54hLeEqaso7+kVK2vLXYB+ZQAxq0kZnLhoyLTVDdk7zz9GTaxJeWKEaCvDOv6IyluUxKrvtoS9ER54Y6BvqRBiqgL8VeK0vgOhlAMkuOsLHTb+qC1dNLz\/bDO3Z9+lurlMxdmVpT8gBBcTOYubN3TLTysC3wMPHx51hNkBoRLkQdPY3lfp3thAaxuSK44hYHdmTFhb2n0YRcanRePfRDH\/zL3OyO8ScCCoFwHparFouQQl2gRUxCkW3yL4heLWDJpb5SlGoVmrbD2S4IG8t5fZk7qdheToFznrAZuc6zo39ywCNGhJcG+agOneaOVfBrsFcV0tNwfDT6Yx+zyVuodHvmpklvEL1nuq6ut4s2nPAB1cwN0JlElAAOFApVwMn\/2wM\/O5LKLRDiDik9J0e8r23ggWskZNu6w2wFSi3gNmhfMRAb7ofQxCi3G4JYoLx8ZDvEn1RuB13KEofbmxN\/Ex8BnAFJ\/2ytMGdOAMpMaiJcpL5kpX4EWyOu3RcavjaTXtJ3PnClxjvnz5qVqn2kpzKK2E58FN2PpBAxNOhl6qfaPJQLPwheqH9ray8iDR98kKq2tDX\/rGxAVFWQqvlAstSXn7SMoKLDECqb6\/0UY+uM7A195Tdf9ppicz0IIlVe4f7+xAc5PwRayT8GRq\/rIJ5A+uhjMtvpyHiuhXArlfh7DaDsdTut8uqZvIHjS+TX2+RbJ6wv9EwOPIRVUM9QF+odd2KI\/isHd2V\/vOm0Avi7fOJH3IkFiAVlQOiC+uJkpEg9OeshHl3G2jGHiz4aUl3PPPQ2VrDpOVzW7Swfjg8K2cUGvFPYe1iBvtzf\/qxaxEwMH1zlmgxjAvIoqSHTEhQnHW6eYDliWUne4zT7B5DOJAr+80PHxARUMBTX9p0ITHPmFJrNRKtASKVmA+1B++YT5KPNzutkzaVJri2F6yhvys7u9I\/nbxDsyERaKdT\/R37RjHILKeIenz33FqDnDwlC0cN\/2y0YLIv+W4RQoLvl0r1GDsvfaagbXfMh4wIuSpfRR9V3OTMVoyidtk2tOrVpsXGd48XuyYpSPfCsRGO8h5IowzX3oasNg+cnrEfcil0KqgOreLhTWufulBmUoA8wYI3nh5JJlFx3TDaYRBkqaXSqUSD2dzVJiGrPC3sk\/tyEaVAvkKVQ1VFqgxN+jy11OnJ2fQXt5rXXG8PqT9lWIPe8wuOuStF+yL3ZYbqWX0DJI08TtQfemrmuSW+VjEhabX9Dk3G0DKtKs7MXkK\/aOSdMJHNcHWd3aGQ64dtVE3r6h4vJSX5MOmIxoLBETd49kq\/Q+OvPn6abl\/ovVMyrpWMdsCHBHjwFbSfygHdVKkstPrfBvDUHI3xF1gWWsA1MSyQihEQGicoHlNlC7nK7Hgj8aNkHI21C9e+oAlzbsbEV21TLLitDCmcbHuiP1Kux7RIvHwGIOHalcfQtXCl+TSxgbkCBkbGRmuyGPk9q8KIZyNGh3\/q5XQUhcSoPYKHbplumnP2m5GJD3MaLrzTg53DL7PzplyfBMNWalrjkgu7INYB93D50cVX+IABgKl3afL98akFxdqRegP72F56iPmPnG4uk+v+GXuz80BAlMa\/n\/rsh4MSOyAX2ijL2uacI2e0+e2lQZ2ToK2WZ4RNV6CMj4afzRSV92XrhKazzdyPhmbnpFu5fstrv9kP7v\/yWDWGmbWGvnj4chNcW61LQpUpVzm2ShxkvAMW+JwER+1KRNOoabvfky++WWUzJWFDOxNJ\/XliVFCkHMyWILnv5IIdCONAzhwCxrczX7ScsVVGLpXp3l\/5wXUpiBsVtAu\/bIweui4l4bjCwCbhjNh7uwz0J5+2DR7OCOHZlA8xvSIbjEOSjDMOeXSiTE8Ltp2hN1QeidmJReWi11XP0zat+gy6aseIcDMfdM8xMY50AaX6bBnBMb2EYC1kTi7XDv5gAtdi3Qb7cagkMC2O1IBYX0ywXvcuCvWJob\/ZQWgIVasYB74yOoYI1VR0g64hE3Rk+ghHASANAFgNp0YYCiBIYMbl9rCeB5lDus7zIYsgWui9YniSKJ2mFdMYXw+x6CKckXf+kEhnImkbj2vcEx5EOUNwEhPGo7QccpzGH3YksR+ef7Egbyoa0PYW1IuhdMm6qdcBON+KUu8N32X4V3fvLWTluhIvSLVDiEjLMFDWaGfNNsm5++EI7FIC6X9FQ8Gy\/u5Vm4xPa7P1K7Z4wc0w\/S4wfiqzha3XDpCHIv6fHhNC5Qnq2j+qChaxFlnc3hEKNaJ9dWZ62+bpsJUtPIQ+cRtdX98H810Labk7w99hyXTWPjRg6oNVVrGv87ihvA+1\/rOsq6TnWSt+pEZs2BuwovX9aZfC6fzpdE8D9fWMOajHTsVA5ap\/FnPnvTF68uDece5DdaUuxy4JHqWEIDLXO7AlcpSXxWygasZozSOM32YwCxxX35v9qXLtSd9W3stO8Jgj5FosY+O7QRtVkbP\/GhPPKPd+dvPGr2KsLhRaAlB5xJAFHS7ajvbSgL7hqix6diWHmKDnFCzemCfohtgFFCMRhgD0iNLKvD2PibYK311HpQREoum4lZGuiZIqHKeBlttMFF+SD6iGrLo7FZG8pRTF3IEed8XWh66Y2KxmjkjrqZ3ZG7KxWrMFW1ewA+B7XfrhvaVTF1S8Sef+T045iTMsDnrTPg9WHeYoUy3uFJ\/Qs6foc\/tRSVKY+UDb281ies5LGX9rqBW5dwky3vxeU\/LulpdCHmPkrAswhlqs+2XrrP52CdupY5Wy9+XxojcLSE4Bz2ZBq+vXoSQcBRI2yjcn6HzQ\/SmJVRifDsuBothK7OEpuGWFKKBzW2ewG2xWxlnYjz8vSVlVarRXfTLSMgxv5BspucU7zrEUXQv2UPSFv5bcat387xUCHR61t7I28QLOIkGzxgsyJ3bZYfkYG0Ms7oAAKD08MTmzt2W4jrZUj2KPI4pZhRn2ZfqV1gt87D\/10ayDyvQ\/JRgFOjGr7hfI6Ez9uuzfYS6N+iIDH8mSgxVHOWMVk7zaEVAErK958DvXNku45DKkLqh8BgB6b\/p7e7poWLVkZf1doIPw8CNYBqpbyh+OZycx8Iri1b8qtoGBv7ev5ZS6KPvfIMFgNbcKGZ7WyOUQNRM1R\/UwcFYew6P6qcoaXcleXyoB1Hj\/bBlaibXTn1OlajU7YWYvXwO\/EJtfW8sjKw5LgPuuDbZsLackJ8LXxYuwp+pzc2mLs7f0a+h+by18MIl8y5jpnFmUXanP\/FjoFS149ItJdPLho6006Lgl1fznB1w+HKlSdBToW78K6pTgBBTkGZEtM2a8Ic2ozNjdiWMANioEe9g9pU8Az3Zb7Uv5gZmQ+lkVrCdvmGrS9NQ8hrePnf39Wtwz5NhJzS6JrKya0KY86NlK131hoJF6syi9jVF4fj1aFrQRgHrzq8MvJNWlxe1nzJUAB3kAEQQqjdOsei5Fil7vhkxGXH565T1R5h0BTqvEVaner8lbqzBSAs+vPUeFU74gA9D3oyePZKyT9bKdDOhJQyAO8LeYlqYsfDNAxbVoZpDENmuuhdMQnYZKC4y7ffQngjwLUx3gsploBrSYgryprfVKSNFMso7YfWnPWS0+Wxt48agwEc2PT5MmSCr2FskUNvGkxveS6K\/GqatsHdA3Mj6Rz5rb2oO4M8Qs8DHOluVGZ5UXCsXsjT5El+uvmcQueTx1AGlUl7nwIBiEN8gI5HtXOeSZq1kuKqnK28eML1OVoEdUqUMKKGgpfEtNwEkh7pEkBBxYSf0y3NsujzW\/Hjvznr781xTEQaS5JPbP9s5wKnZ370LbZ5JyskzihN01ajAHBpRPUbAZCFAvgarvbJ8Ifr4zQ7ajL5Ud12CM8eoViFiLb8CivHKNq6Lo2jPcMngnCpijxuGH8q79lH8SksUUpu6OohYZMImCk4JDMIfHJVtWdDeWMbpqMNZJoRGZug1zDXwjsjETXWYkw9lGQag9cLWyk6BrzkyAGPDAAiQLwLXiRqfhfQTnD9BEGwYiyvPBstWavjv+u7ezNI6H3vISr4ueKvK2Jxq6J0pu4f2c9qbaFUY5E+C8vCuBZ2zjbeN3LQikQVl4l+\/PLY4gemurQzETgUtm83XiyJ4z\/OGoh0JcHJC\/Fvndvg6VXVlcVuHu7R5iI9CBDmeBPL3+fpFT3kVatR+cqs\/RjtR5NOmziRuuJ45+i47clzrWgUiLigOZZ9Ei6CCaU7cso8hPHYiKXKmf\/AUZouj9QFq5SSW48Xh5C9XJhrX0AnwZf5zJwWPlglzqQKQcXHhlsNIrdpRyz+LDol5nlQwWA0MuPtQIKtfCOoLfM8RViGiQmo9H\/hFILydimQq5Wc2Xgd0WkFzQp\/RtKBjbeAbQS+kY3hLUrJgvjQgetnnCnz37FMUEcH+7Z9gT\/\/UN87SeruEB4uirVWtV2VOsaNXuhJ56ZOcWZh5+BfFEhaevdDpPTLj4zagGmHEFDnLU3UCXDUZRefNmCM1Mo3gBTgK1sn8xx7yFF0YuiHlr0nBJ4BcTYnNp1RowJULAMIzj\/SgiiKqxM+SqcO5LRDAQbvsRNyF6J+peuJVuMFg7zVlfhaa9\/qPOsKEqvxIw288hADE\/2wDMlGvVtW1jsnpJCJXmZ\/CfrN1YqUUWdgD0Ayk9o2Aj3271Vnj5y0L+9KaoMpnjxW4dSbWkYlz2x56TAlqISnlFIzLH4HVwB0+8OIWlJdn3SKcupjLZHsXAlWPCQTa7kjeGGppWPGVdwf6pZfHrajti7G1YHDXloTTgULG9fKM4VY5WYmILHTRZqvopMNXz5QfriSxx43s2aECv4PlTTarCuuybRzr8zC1Bf4orNOFlRjyxefNM7AyIDEYPKmVQFtCNZCkAJKmTBMvJneqIXJp4tu\/0pDulN56H\/57Xq5\/\/o2ZbU4odw8jAA==","iv":"f674e5b4e659524025818b8e2325e9bf","s":"e7729d181d1afa3f"}
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