Travel and hospitality
August 31, 2022
Luxury Is Our Love Language: Four Seasons relaunches brand with vibrant and fresh perspective on the luxury experience. Image courtesy of Four Seasons
By Amirah Keaton
Luxury hospitality group Four Seasons is offering its own take on the definition of luxury with a rebranding that speaks to its experiential expertise.
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","iv":"baa6ae4f03275909eb60c7b4deb0caba","s":"6669fc738c00704a"}
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