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Mobile

Saks CMO: Mobile, in-store experience to become more intertwined in 2012

January 27, 2012

 

By Rachel Lamb

NEW YORK – The idea of combining mobile with other channels, most notably in-store, is something that will continually grow and provide new marketing channels for consumers this year, according to a Saks Fifth Avenue executive at the Women's Wear Daily Digital Forum.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Laura Burdese to succeed Bulgari CEO
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
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