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Dec. 26, 2025
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Fragrance and personal care

Niche fragrances are booming in China, and global brands are taking note

September 21, 2022

Two-year-old Chinese fragrance brand Documents is popular among millennials and Gen Zers alike. Image credit: Documents Two-year-old Chinese fragrance brand Documents is popular among millennials and Gen Zers alike. Image credit: Documents

 

By Avery Booker

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Louis Vuitton introduces Visionary Journeys Seoul
  3. Gucci studies connection in spring/summer 2025 campaign
  4. Exclusive Resorts purchases Inspirato for $59M
  5. Prada taps ‘Re-Nylon’ profits to resource environmental education
  6. For high-end fashion brands, wellness is the ultimate luxury
  7. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  8. Dior, Rizzoli to release book on Lady Art project
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Veuve Clicquot debuts après-ski activations
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