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Mobile

Michael Kors ignites St. Valentine’s Day conversation through digital campaign

February 1, 2012

 

By Rachel Lamb

Lifestyle brand Michael Kors is using the mobile applications Twitter and Instagram as integral vehicles in its latest St. Valentine’s Day campaign that spans mobile, ecommerce, digital and social media.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Gucci studies connection in spring/summer 2025 campaign
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Dior, Rizzoli to release book on Lady Art project
  6. Savannah College of Art and Design debuts SCAD LUXE research center
  7. For high-end fashion brands, wellness is the ultimate luxury
  8. Saks Fifth Avenue is 2021 Luxury Retailer of the Year
  9. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  10. PVH Corp. pledges $10M to global nonprofits fostering access to fashion
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