Mobile
February 1, 2012
By Rachel Lamb
Lifestyle brand Michael Kors is using the mobile applications Twitter and Instagram as integral vehicles in its latest St. Valentine’s Day campaign that spans mobile, ecommerce, digital and social media.
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