Research
February 2, 2012
By Chantal Tode
The cost for brands to acquire loyal application users reached an all-time high in December as companies bid up the price on mobile marketing during a period when consumers were actively engaged with mobile, according to new data from Fiksu.
{"ct":"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","iv":"47895a17696a7239b35a2e310988d914","s":"531c645a94f814ba"}
Share your thoughts. Click here