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Research

Cost to acquire new app users reaches all-time high

February 2, 2012

 

By Chantal Tode

The cost for brands to acquire loyal application users reached an all-time high in December as companies bid up the price on mobile marketing during a period when consumers were actively engaged with mobile, according to new data from Fiksu.

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  1. Guerlain Spa to launch aboard Orient Express Sailing Yacht
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  5. France welcomes first Case Loewe location
  6. Luxury Unfiltered: The new codes of luxury for 2025
  7. Miu Miu channels athletic aesthetics across global retail grounds
  8. Off the Cuff: A Q&A with McLaren's Nicolas Brown
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