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Dec. 26, 2025
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Fragrance and personal care

Lancôme x Bearbrick taps Lily Collins and livestream capabilities for limited edition collection

November 7, 2022

Lily x Lancome Bearbrick figurines have become a hot resale commodity. Now, Lancôme is getting in on the action – the rare release provides a strong contemporary use case for leveraging livestreaming. Image credit: Lancôme

 

By Amirah Keaton

L’Oreal-owned beauty brand Lancôme is toying with exclusivity, putting new faces to familiar products in an attempt to appeal to an array of audiences.

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  1. Dior, Rizzoli to release book on Lady Art project
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. Veuve Clicquot debuts après-ski activations
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Fendi pays homage to artist with playful puppet fall campaign
  7. Dior dives into French Riviera with escapist fragrance
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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