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Dec. 20, 2025
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Fragrance and personal care

Lancôme x Bearbrick taps Lily Collins and livestream capabilities for limited edition collection

November 7, 2022

Lily x Lancome Bearbrick figurines have become a hot resale commodity. Now, Lancôme is getting in on the action – the rare release provides a strong contemporary use case for leveraging livestreaming. Image credit: Lancôme

 

By Amirah Keaton

L’Oreal-owned beauty brand Lancôme is toying with exclusivity, putting new faces to familiar products in an attempt to appeal to an array of audiences.

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  1. Ennismore picks Bangkok site for first-in-region SLS Residences
  2. Dior builds five-story statement flagship in Beijing
  3. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  4. Happy Holidays!
  5. US luxury car market expected to double in next decade: BCG
  6. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  7. Luxury Unfiltered: How AI undermines the essence of luxury
  8. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  9. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  10. Louis Vuitton shares names of final Watch Prize contestants, jury members
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