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Fragrance and personal care

Lancôme x Bearbrick taps Lily Collins and livestream capabilities for limited edition collection

November 7, 2022

Lily x Lancome Bearbrick figurines have become a hot resale commodity. Now, Lancôme is getting in on the action – the rare release provides a strong contemporary use case for leveraging livestreaming. Image credit: Lancôme


L’Oreal-owned beauty brand Lancôme is toying with exclusivity, putting new faces to familiar products in an attempt to appeal to an array of audiences.

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