Marketing
November 15, 2022
Luxury brands need to embrace individualism to connect with younger consumers, whether it is collaborating with local artists or taking bold social stances. Image credit: Miu Miu
{"ct":"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","iv":"66174293c17d2cd68ed830fdc70932b8","s":"544e0295a78979e2"}
Share your thoughts. Click here