Marketing
November 15, 2022
Luxury brands need to embrace individualism to connect with younger consumers, whether it is collaborating with local artists or taking bold social stances. Image credit: Miu Miu
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","iv":"6e3acab856368ad44bec6ee4d7662ba2","s":"1c5d0f48526d6aef"}
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