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‘Living in the present’: What Chinese individualism means for luxury brands

November 15, 2022

Luxury brands need to embrace individualism to connect with younger consumers, whether it's collaborating with local artists or taking bold social stances. Image credit: Miu Miu Luxury brands need to embrace individualism to connect with younger consumers, whether it is collaborating with local artists or taking bold social stances. Image credit: Miu Miu

 

By Glyn Atwal

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