Marketing
November 15, 2022
Luxury brands need to embrace individualism to connect with younger consumers, whether it is collaborating with local artists or taking bold social stances. Image credit: Miu Miu
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Z6HYAS8Jy2LM36fCIPsN\/KmcTEzr8eQcBB\/JMMTX\/Kbih78YZwllAEnIxPoeMuWRu3YfHD3uFVXE1hk2piFB9MeuC6OMdfTUWRXIT6weOG7zLj9wCPhIhZh7F2wTFFsC8mwPrgpTMTag6M1Tg+FEFbRnlvjzpz7c3+TR9uA7\/pnInUAkf+EL7Wc522HVoftn\/uVBdF0hGFasDjPjBGgoIhTxE7+1rGLdor8xs0vMjeBNvKXsruST3QY7RBRndp5n0zd7Fv\/IItMgG2x8IoE296zAiD9mj96VmRk5aRi+4vX4d6hm3exRd29ZBVjoDiTBgwBHp54St8xdie5K6QNtjpXK7nb\/kpKyo21N3fI1tIJ6clKIAyY9RX6GMRTa3f+52YkFwbIRPD4bn8TyWslTiNdA8DLSfLKvtXcodAgKwlwizicsGHhMBoNH0sbyF85Tz37hyAORw2x569GDb6D9hLcYUzbZsL+A4Ux4n+N2QKsHC9qNU1lZbgBSBbfPkZVGuQAS0BnhAllQ3VVQH1Z0cFBPJMctY+\/6\/bu+aR+RmWMC8VjJ\/d+IuAnDXiQA8Oh+FhcCYzkvRTOGI+2hZ2QRrS8GzprU4QBA0k1Zkm9cjW8Xq2Zh8EGlS6AGne48D6jR8uMbBqeW5jlx9Z15dLG\/G5vD7zKb9TiJks\/D0Hbt9fq83yeOPrSJNzt\/tdWnjfo1NOAwKAsT4FQy\/kYt2Iy\/\/v+XS+GpjiPn1x4aL0rtkHsc+0mOjM2sPmOAjHiuFPOF1u+Lf\/QowS2zjUpG+JJ0IOKEk3s4nSCpZYIvAyey0O\/BK37teiPConYAsOGV08t6eS\/YFJciffPCtG6KlZkRP4ibNla020Zk4epq\/l4VzoJsLe6dwy0ZAb7Bx9we\/zvSzPdgVl5CCZ8i8f46b\/BiHJPeqPMuP3BdqgdlgWkHjYUPu2YQm\/zKPWAtgU7UJRQXZDxMIEm303WMVWuwJSW9x++wjNEdKaN5TFzLBIK53yRusqN9jaiS+vUnx\/lWuuBXCDM6KoD72bGDU+BGN\/ZoedN4f1uhUWUefRnH3TjlF1E3Qu0kyWiRF\/GvrLf4FYmTeatDrqb8nwoaSM5Lx+kVhIXYoiiMGK6S0aYY9A9gFqkQyMUn0E4KHg5CDMMdNFqkTZ6hXWiSraqugCrZ9yRViGHQCBft7FCMw7F3h5hCevxk76o5GjoQ3axaLBC1v8cZMFbkAXgS4mIqDxYJ5UdUZgfG0r7azbEqen6wIV9LxHu2dXxeNOD4Wotct3pBNuaj5PEzAahhmcRFt0VP7tCqaG6zI4JZmW28TnHoxpPBIukxSbEFyD7xr5mkGVJ2GFx2\/MeW\/SdIDczvD+tdJEAS8QaRTPwa0OD5jmS4hK5rAggx09XEEXB6i1zZKYJUr3Yq24HIefY7tRaIXMHwFh+sLjDniJLd\/h1J\/HFy8T1EwWNk7i0GN0FeVXWjt6EfuoDrpL7\/ixqnTaJqpACv23DvXM3bJYxR5LnoFDq5RiHy9QHgT+8GkerJuwYCXV8Y4\/vPCMsoLJYZP07kRcToOyi5N1PBud6zxO1ww8Tl4xko4kbRxUofYld3Obi+mOQdo+WcTEBboitpVjdgbSQ3LwcwEdvldGU3jiXfBWEFof4zEEAgGKDWiQ1nwMoz54Z+QAknL2zRB1ZLIaV6+4P91AQhm11cUs9QhsjWFV7FE7IE\/nAjq3IwAjV66mK0v77164BTdceG4RnTVKWEXxCUz6z8mWaIIiHhl81ddDYSA0B9\/QGg5+8LFdQpWYgLEi5cjIW+gXJ1Ms86xpB9A10+FiiTN54056Ul\/oeTzP29N9lrOZZhtbKptKOaTG\/B\/B\/Wd55n0P+1PYJNzB\/Zis7cl1IjNbxh8uL0LNCVQFsk22hHxIqdfOnSo7ij2LpMI3ZSp+oukIRk6aJpRjxCzW04TVqIoM4CvcpqndbfeRzbX9SsYw6W4H6LMZ1abb7N\/1WrNFJeHd3OF4y33Q6FOBnv9YXZqbS5TYAM0cxFbt+pTU13h4D1DC7+O8Go2nUdGWHUamVX+Qgps+6t4ILRntQ9ZuVS3fllbi4TaOE4RvjqG8llx0rMQaFruqY6taswF1SueXY+8BARr4HKGE6rAPbe\/Mx8glVuifoVY\/oglpTrqmbYAabuIGukmLtbGG5ddPsxM6zfO311udQR2glpsTAUooli6rYJSELNvdhv28moLmnGfdG+Q+l7z11LlHPvIwwo5TBeO70CUOh5fceTiMQm7RWA3Nj772lAtpj8jFKWFzyr0XE02FRRYReSd17vY3aL18BdgkOJv2zF56xbSP3Fy55exAbLbFA7E2tST+\/CxX\/a71IgGRjj28r+SqI\/FtpdfjpBeXaQu0lZ3b8UPtbbj6IxfLBf3IZgkdCKPgj3Txf82ixzqGE8VOULiYNwIflHKJGsoTUE24vn8+bTSXaHMEbMTzXFhmEf\/VT5997G4ufIgVEJAoPOrHhyHTWRqSmi8I4kvUGqal12TVqk3SkY6TLCzxmeysATe801rU\/t22I6IxBfTnI1n+0OfjXdQAtHjSZW3J1xDJQoqdI0HdLMWoXSq\/SvwqfR9rkqxfgDK0ja\/xM459FayxRfdHATFyONQHNubc1MgTscfkUYqQmm4\/ve3eDPCRpNLItZEZgZHmzD9ERcP3MO0b09G1j4d3Lklk9As3+H5CY2Ue70gfyP8Omf3PwHcsKLqcXE7Vx11lL4sQLK2fJ4QgGaO6LZ2DvcdGLeY3Yz30NZyfD2skLHpuwhswSpPxDAschKMhcqB7yqQlJeYzUDfxkn6v6bn5rd3E4DJjvYTkLK3YvbtWhNrN9C3SM9lEiAdizoyuyHPmmrjG0ekCSbz\/Rbk36vBK3h\/BEfLqfYWhddzMcZFZg9kW0b4fD\/7DedL7OQq5YVbQd5pbVFE1RBP4VogYD9r442QxE7kuyFa7XIMuIX1erZ0Nwdcr0PLP1kSOGtB8lgY0ORATVLtnyRUq52Vwz3NUHqxDEMfwF25SgCuJ2DVDUztnTrZktXG5a6hJ0CQdUvlMqzPdt7euMcSFqBRAX72QXXh21IJJGJmSvULeovNXdbmwTERQlw7emKYFYvYvNuB83L7ZIg9yJeGlcvGTsLPD5kBTMJsUWWfGUbBpRZFaAH+0kJrUrNCLoq2Ss3iGAG2XctVsG7wzeJn+XDIqBykr197JgTZ14d881uEgnJnGuE53StXzvTFG4azO3o+GIByh60LuUStM8vqHHaTcjXVuKi5W2z6mcIYhYcpKEV9FVMJ+Za4uNs85VLl\/TuWIRvSBPMD9ttKBtfVYVdlVYCZM2lFMqbKK7HmBAcNhG+hFX\/KrdLbFjsFa4FLV3TKULMDMIfxf1Vsa4czxmLzhPkRKlyOpzMWDZB1AhWQCllOSY9YAAPCkuIhSFsKzK9VfktEaH8tNt8wuXBXG9ViYGc+CZNZAQdWeO4US8hsOv\/2syto6X2TKytBAqvZHaQ702DkSJ1CkSKEtNkjnGoF1VtF8PxOQvoMboTxSKERVZpNjGkAfZiYYNGaXqAGSb61R5kc6GoS6mEStB1GJs\/pb6k5yxLoVXk19mE7i6GdkRmKGOhadzWdVu\/XFzV2qr\/RBQiaEbgJ0rSZmOSHAtJKAoNBEib49JBsC4FecyeH0uhb29Km4dF88+NhdklzfJ55tHd5FLDtKHGuos\/vDInCJDyJfK4CZ2iVqiACm1g1gtrjka3edbpMKlqknKTaTW7kltZA2wZm3jnUyGQZSlSu0IIoxVNpYTmcUCRhBLV6Rgu0nKHeuf3o0q8OT9MngRvdaDD7Q1a0\/Xc30onyt8ubPyL+p7EcBAb12vOh\/b\/AFSaySlOLlvExwNKRpJ6vLHxq6xNqGN5H2Dpja1cdD5\/QDnDfoLtRfJYJRBn9f+YLD7\/jxUvGlIohQYNGzQawtP1uznYmckaFlKBaR\/225FoYIsrLBi81HUC\/szYt0wWrB2lXBZJTZ\/0NhEIuB\/MvtRgcRWcAufr8xX\/+jf+UM1sWDrPohP645mP6FGGqtQXONoB02+H0g0OmYmxnt6gps7oLD1qmJysd0VAUcqok5ge\/MmmH+Yp9jD7f3Q705lUsU2GQ3qw2RciEvJ4zhANF5ST5r0+WJ2M8o3nVCUs\/tuvZuAeK1VN46FUTUTHfSb\/Re2Z3RAojmwAKZ9Zsg7FA2NQNnBpZc0NRMd\/ve\/wRq3AZZJCxUamt0yeYNRj+3wDBKc2bouCtpXIogqwW0ryCTwP5\/3EmDkKN\/PDM3F3QtAJMRRyytJ6t2hVovK1S3Im1Q2aqvrJXlGSwjzD7LsV05GXjWSkiiN0V5oUj487X5ijreaIR3ftmgVoQlnpa6V3HhzOXw5CyTda9CvxDCBa47KR0kE4hV0+hKTLagG4xeWnrQTaV7NihBr9MvGnlY4ywa+EjTncFYQFEH1IWjaTosWon6C8WkChhwMkbpIMBmsvaym3tvEYQKiGuS0OrK+3Xguc0ynsn27+yjtw9j8SB8a8hGqMBXCVQarKkspfYzYDF7iLQOihuRwo0=","iv":"c2765f8f873e704cce595bfbde22c5f5","s":"0e9dc2afefa17d21"}
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