Luxury Daily
The authority in luxury news.
Dec. 11, 2023
  1. ‘Old money’ aesthetic, intimate ceremonies now biggest trends in luxury weddings
  2. Four ways prestige brands can thrive in today's market
  3. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  4. Jaeger-LeCoultre opens first Munich-based boutique
  5. Pradasphere II returns after nearly 10 years
  6. Nordic nations setting luxury trends of tomorrow
  7. Aman Group to debut Janu Tokyo in 2024
  8. Burberry transforms customer experiences through digital innovation
  9. Balmain powers AI sneaker partnership
  10. Don Julio creates ode to Mexico with Miami exhibition
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Marketing

‘Living in the present’: What Chinese individualism means for luxury brands

November 15, 2022

Luxury brands need to embrace individualism to connect with younger consumers, whether it's collaborating with local artists or taking bold social stances. Image credit: Miu Miu Luxury brands need to embrace individualism to connect with younger consumers, whether it is collaborating with local artists or taking bold social stances. Image credit: Miu Miu

 

By Glyn Atwal

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  1. ‘Old money’ aesthetic, intimate ceremonies now biggest trends in luxury weddings
  2. Four ways prestige brands can thrive in today's market
  3. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  4. Jaeger-LeCoultre opens first Munich-based boutique
  5. Pradasphere II returns after nearly 10 years
  6. Nordic nations setting luxury trends of tomorrow
  7. Aman Group to debut Janu Tokyo in 2024
  8. Burberry transforms customer experiences through digital innovation
  9. Balmain powers AI sneaker partnership
  10. Don Julio creates ode to Mexico with Miami exhibition
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